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Monday, January 7, 2013

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Once again, The Fonecast will be covering all the big news and the innovation from MWC in February. We’ll be doing as much recording and reporting as we possibly can, starting with Sunday night’s pre-show product launches.

We’ll then be editing our interviews and turning them into a series of podcasts that explore the major themes affecting the mobile industry in 2013.

This year we’re offering a new way to get companies and brands in front of the people that matter by providing the proven power of radio without the cost.

Sponsor one of our feature-length programmes (or suggest your own specialist subject) and your business will be named several times during that podcast. Each broadcast will include conversations with a handful of key players from a particular industry segment. If you don’t want to participate as an interviewee, we can incorporate a radio-style advertisement instead.

And, of course, audio sponsorship doesn’t just disappear when the show is over. In contrast to a conventional ad, it’ll remain as part of each sponsored podcast.

Alternatively, if you’d prefer to advertise during the event, we can put banner ads on our site at TheFonecast.com during Mobile World Congress and will credit you as sponsor for our product-focussed MWC podcast that week. The podcast will include either a radio-style commercial or a short discussion about your company.

Unlike video, our audio podcasts are very affordable… and there’s no need for the CEO to iron their shirt, either!

It’s an excellent opportunity for smaller brands to guarantee they’ll be associated with the buzz at Mobile World Congress - and for bigger brands to target professionals within the mobile industry.

To learn more, please send an email to info@thefonecast.com or contact one of the team directly.

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Opinion Articles

This week at The Fonecast: 14th May 2011

Mark Bridge writes:

There's one tech story that’s dominated the week’s news: Microsoft buying Skype. "Why?" and "Really?" appear to be the top questions; we'll do our best to answer them and provide some more insight in Wednesday's podcast.

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Android and GetJar admit that app stores aren't working

Mark Bridge writes:

The Apple App Store runs in a similar way to many high-street shops. It decides what it'll sell. It decides what it won't sell. It has special offers. It has free gifts. It promotes certain products above others.

Author: The Fonecast
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US launches cell phone emergency alert system

Peter Fedynsky of voanews.com writes:

The United States is introducing a new public alert system that will deliver warnings to mobile phones in the event of emergency. The system is first being rolled out in New York and Washington and will operate nationwide by April 2012.

Author: The Fonecast
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BBC Apprentice shows us what's wrong with Mobile Apps

James Rosewell writes:

Tonight's BBC Apprentice was about building a Mobile Application. Two teams of supposedly bright entrepreneurial talent were tasked with creating a Mobile App in 2 days. The App with the highest number of downloads 24 hours after being launched would win this stage of the competition. App stores didn't include Apple, but did include Nokia, Android and Blackberry.

Author: The Fonecast
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This week at The Fonecast: 7th May 2011

Mark Bridge writes:

It's time for another round-up of the week's mobile industry news.

Two of the recurring themes we've encountered in the last few months are legal action and partnerships. This week's legal story involves a conflict between Huawei and ZTE, while the partnership news sees RIM working with Microsoft. Yes, you may well raise your eyebrows. It seems Nokia-loving Microsoft is also a friend of the BlackBerry.

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