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Thursday, July 19, 2012

Professor Green unboxes new ZTE Grand X smartphone

UK rapper Professor Green will be the official ambassador for ZTE in 2012, having originally partnered with the Chinese telecoms business last year. The renewed partnership has seen Professor Green featured in the official unboxing video for ZTE’s new dual-core Grand X smartphone, which was launched this week.

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ZTE’s Grand X runs Android 4.0 (Ice Cream Sandwich) on an NVIDIA Tegra 2 dual-core chipset. It has a 4.3-inch screen and features Dolby Mobile Sound technology. It’ll be available through Phones 4u and Virgin Media stores from the beginning of August.

Wu Sa, director of mobile device operations for ZTE UK, said “ZTE mobile phones and Professor Green are appealing to a young market, so the partnership really makes sense for us. Professor Green is vibrant, hard-working, energetic and extremely talented, and these are qualities we also emulate as a brand. As a company, we are really looking at pushing the boundaries with our new products this year and making them accessible to our customers, and this aligns well with Professor Green’s personality. He is edgy, down-to-earth and likes to have fun - and our products support those values.”

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Tags: uk android dolby zte

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Opinion Articles

This week at The Fonecast: 14th May 2011

Mark Bridge writes:

There's one tech story that’s dominated the week’s news: Microsoft buying Skype. "Why?" and "Really?" appear to be the top questions; we'll do our best to answer them and provide some more insight in Wednesday's podcast.

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Android and GetJar admit that app stores aren't working

Mark Bridge writes:

The Apple App Store runs in a similar way to many high-street shops. It decides what it'll sell. It decides what it won't sell. It has special offers. It has free gifts. It promotes certain products above others.

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US launches cell phone emergency alert system

Peter Fedynsky of voanews.com writes:

The United States is introducing a new public alert system that will deliver warnings to mobile phones in the event of emergency. The system is first being rolled out in New York and Washington and will operate nationwide by April 2012.

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BBC Apprentice shows us what's wrong with Mobile Apps

James Rosewell writes:

Tonight's BBC Apprentice was about building a Mobile Application. Two teams of supposedly bright entrepreneurial talent were tasked with creating a Mobile App in 2 days. The App with the highest number of downloads 24 hours after being launched would win this stage of the competition. App stores didn't include Apple, but did include Nokia, Android and Blackberry.

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This week at The Fonecast: 7th May 2011

Mark Bridge writes:

It's time for another round-up of the week's mobile industry news.

Two of the recurring themes we've encountered in the last few months are legal action and partnerships. This week's legal story involves a conflict between Huawei and ZTE, while the partnership news sees RIM working with Microsoft. Yes, you may well raise your eyebrows. It seems Nokia-loving Microsoft is also a friend of the BlackBerry.

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