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Friday, February 4, 2011

Juniper Research says value of mobile augmented reality will increase 10-fold in five years

The total value of mobile augmented reality - a ‘digital overlay’ shown on top of on-screen images - will approach $1.5 billion (£930 million) in 2015, according to a new report from Juniper Research. That’s up from just $1.5 million in 2010, an average annual growth of 295% over the five-year period.

By the end of 2010, there were more than 500 AR apps available to download. Layar, the most popular choice, has now been downloaded more than 3 million times.

Of the $1.47 billion total in 2015, around a quarter is expected to come from location-based services and another quarter from augmented reality games. The next-largest proportion will be generated by enterprise use.

[Juniper Research white paper]

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Opinion Articles

Beer o’clock

Beer o’clock

at Mobile World Congress 2014

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

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Last week at The Fonecast: 3rd March 2014

The more things change, the more they stay the same

Mark Bridge writes:

So, that’s another Mobile World Congress in the bag. Yes, it was bigger than ever. Just like last year. Just like the year before, too.

Author: The Fonecast
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IBM, smartphones and a graffiti wall: what's the real message?

Mark Bridge writes:

I was ready to poke fun at IBM for its sponsored graffiti wall at Mobile World Congress this year. Graffiti and IBM don't have a comfortable history, as anyone who remembers the Linux campaign from 2001 will tell you.

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Last week at The Fonecast: 24th February 2014

Are you ready?

Mark Bridge writes:

Some companies have saved their big announcements for the week of Mobile World Congress. Samsung and Nokia, for example. Others have issued a press release in advance.

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When customer service stops working: a complaint about Vodafone

Iain Graham writes:

Vodafone’s admission last week that ‘some customers’ may have been experiencing issues with mobile services came three weeks late for me. I’ve been having my own ongoing battle with the network since the beginning of the month.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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