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Saturday, August 13, 2011

HTC invests in 'Beats by Dr Dre'

HTC Corporation has announced a partnership and investment deal with Beats Electronics, the company behind the ‘Beats by Dr. Dre’ audio products. As a result, HTC will be releasing a number of devices that include Beats sound innovations in the autumn.

Beats Electronics will continue to operate as a separate company with Jimmy Iovine as Chairman.

Mr Iovine, who is also Chairman and CEO of Interscope Geffen A&M Records - which is a division of Universal Music Group and a stakeholder in Beats - said “The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future. For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

Peter Chou, CEO of HTC Corporation, said “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today. It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

HTC is planning to buy 51% of Beats Electronics for a maximum $309 million.

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Opinion Articles

A new Nokia typeface: rearranging the deckchairs... or finding a horseshoe nail?

Mark Bridge writes:

Last week Nokia announced a new typeface called Nokia Pure.

The new branding will soon start appearing in Nokia's advertising and on Nokia devices as well.

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This week at The Fonecast: 26th March 2011

Mark Bridge writes:

There was big news from the United States this week as Deutsche Telekom decided to sell T-Mobile USA to AT&T. Was it a shotgun wedding or is this a carefully calculated deal designed to benefit consumers?  Time will tell – assuming, of course, the merger gets approved by the US regulator.

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BT increases fixed-line charges as Mobile Termination Rates fall

Mark Bridge writes:

The Terminate The Rate campaign has pretty much run its course. Its aim was to get Mobile Termination Rates reduced. These are the wholesale charges paid when a mobile or fixed-line network connects a call from one of its customers to a rival. Lower MTRs would mean better deals on call charges, the campaign argued.

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London Olympics mobile phone ban is nothing to be exercised about

Mark Bridge writes:

"It's political correctness gone mad, innit?"  The terms and conditions for booking tickets to the London 2012 Olympic Games include a warning that certain items are banned. Food, flasks of drink, umbrellas, musical instruments and mobile phones are all on the prohibited list.

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This week at The Fonecast: 20th March 2011

Mark Bridge writes:

The last seven days have seen the UK mobile industry coming to terms with Ofcom's plans to cut mobile termination rates from next month. Some think the reductions should have been larger and faster-acting, others say they'll mean higher call charges for prepay customers. The reality will become more obvious from 1st April.

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