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Monday, January 17, 2011

Chinese state television moves into mobile advertising

The mobile division of China Central Television says it’s “open for business” to potential advertisers. It’s partnered with mobile advertising provider 3rd Space to offer banner and video ads on its WAP portal and iPhone & Android apps.

China Central Television (CCTV) is the national TV station of the People’s Republic of China. It also runs a multi-media broadcasting platform that includes movies, newspapers and the internet – and has ambitions to become a global media network.

CCTV already attracts over 10 million unique visitors per day to its mobile internet portal and has seen over 3 million downloads of its iPhone app. The country’s Ministry of Information has forecast that over 150 million smartphones will be sold in China during 2011.

Warwick Hill, CEO of 3rd Space, said “With over 850 million mobile phone users in China, our agreement with CCTV positions 3rd Space as a leading company in the mobile advertising industry in China. We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China’s growing digital economy.”

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Opinion Articles

A new Nokia typeface: rearranging the deckchairs... or finding a horseshoe nail?

Mark Bridge writes:

Last week Nokia announced a new typeface called Nokia Pure.

The new branding will soon start appearing in Nokia's advertising and on Nokia devices as well.

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This week at The Fonecast: 26th March 2011

Mark Bridge writes:

There was big news from the United States this week as Deutsche Telekom decided to sell T-Mobile USA to AT&T. Was it a shotgun wedding or is this a carefully calculated deal designed to benefit consumers?  Time will tell – assuming, of course, the merger gets approved by the US regulator.

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BT increases fixed-line charges as Mobile Termination Rates fall

Mark Bridge writes:

The Terminate The Rate campaign has pretty much run its course. Its aim was to get Mobile Termination Rates reduced. These are the wholesale charges paid when a mobile or fixed-line network connects a call from one of its customers to a rival. Lower MTRs would mean better deals on call charges, the campaign argued.

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London Olympics mobile phone ban is nothing to be exercised about

Mark Bridge writes:

"It's political correctness gone mad, innit?"  The terms and conditions for booking tickets to the London 2012 Olympic Games include a warning that certain items are banned. Food, flasks of drink, umbrellas, musical instruments and mobile phones are all on the prohibited list.

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This week at The Fonecast: 20th March 2011

Mark Bridge writes:

The last seven days have seen the UK mobile industry coming to terms with Ofcom's plans to cut mobile termination rates from next month. Some think the reductions should have been larger and faster-acting, others say they'll mean higher call charges for prepay customers. The reality will become more obvious from 1st April.

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Recent Podcasts

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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