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Thursday, April 7, 2011

Almost half the world's new smartphones will be running Android by the end of next year

49% of smartphones sold around the world will be running Android at the end of 2012, according to a report from Gartner.

Total worldwide smartphone sales are expected to reach 468 million units this year, which is 57.7% up year-on-year. Android is forecast to have 38.5% of those sales, making it the world’s most popular mobile operating system.

Sales of devices that have an operating system open to app developers - generally ‘smart’ mobile phones - are expected to account for 26% of all mobile handset sales this year, rising to 47% by 2015.

Gartner predicts that Apple’s iOS will remain in second place for several years, despite its market share slipping slightly from next year, while the Nokia/Microsoft partnership will see Windows Phone moving to capture the third-largest worldwide share by 2013.

Carolina Milanesi, research vice president at Gartner, said “The growth in sales of media tablets expected in 2011 and future years will widen the ecosystems that open OS communications devices have created. This will, by and large, function more as a driver than an inhibitor for sales of open OS devices. Consumers who already own an open OS communications device will be drawn to media tablets and more often than not, to media tablets that share the same OS as their smartphone. This allows consumers to be able to share the same experience across devices as well as apps, settings or game scores. At the same time, tablet users who don’t own a smartphone could be prompted to adopt one to be able to share the experience they have on their tablets.”

Worldwide ‘Open OS’ device sales to end users (thousands of units)

OS

2010

2011

2012

2015

Symbian

111,577

89,930

32,666

661

Market share %

37.6

19.2

5.2

0.1

Android

67,225

179,873

310,088

539,318

Market share %

22.7

38.5

49.2

48.8

Research In Motion

47,452

62,600

79,335

122,864

Market share %

16.0

13.4

12.6

11.1

Apple iOS

46,598

90,560

118,848

189,924

Market share %

15.7

19.4

18.9

17.2

Microsoft

12,378

26,346

68,156

215,998

Market share %

4.2

5.6

10.8

19.5

Other Operating Systems

11,417.4

18,392.3

21,383.7

36,133.9

Market share %

3.8

3.9

3.4

3.3

Total Market

296,647

467,701

630,476

1,104,898

Source: Gartner (April 2011)

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Opinion Articles

A new Nokia typeface: rearranging the deckchairs... or finding a horseshoe nail?

Mark Bridge writes:

Last week Nokia announced a new typeface called Nokia Pure.

The new branding will soon start appearing in Nokia's advertising and on Nokia devices as well.

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This week at The Fonecast: 26th March 2011

Mark Bridge writes:

There was big news from the United States this week as Deutsche Telekom decided to sell T-Mobile USA to AT&T. Was it a shotgun wedding or is this a carefully calculated deal designed to benefit consumers?  Time will tell – assuming, of course, the merger gets approved by the US regulator.

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BT increases fixed-line charges as Mobile Termination Rates fall

Mark Bridge writes:

The Terminate The Rate campaign has pretty much run its course. Its aim was to get Mobile Termination Rates reduced. These are the wholesale charges paid when a mobile or fixed-line network connects a call from one of its customers to a rival. Lower MTRs would mean better deals on call charges, the campaign argued.

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London Olympics mobile phone ban is nothing to be exercised about

Mark Bridge writes:

"It's political correctness gone mad, innit?"  The terms and conditions for booking tickets to the London 2012 Olympic Games include a warning that certain items are banned. Food, flasks of drink, umbrellas, musical instruments and mobile phones are all on the prohibited list.

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This week at The Fonecast: 20th March 2011

Mark Bridge writes:

The last seven days have seen the UK mobile industry coming to terms with Ofcom's plans to cut mobile termination rates from next month. Some think the reductions should have been larger and faster-acting, others say they'll mean higher call charges for prepay customers. The reality will become more obvious from 1st April.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Looking back at February: from security scares to multiple MVNOs

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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