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Wednesday, September 4, 2013

The next version of Google's mobile OS will be Android KitKat

Google has announced that the next version of its Android mobile operating system - Android v4.4 - will be known as Android KitKat. Previous rumours had focussed on ‘Key Lime Pie’ as being the favoured name. All Android versions are named after desserts and confectionary.

The name has been chosen after a deal with Nestlé, which produces the KitKat chocolate and wafer snack.

Patrice Bula, Nestlé’s Head of Marketing, said “We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break. KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. We continue to build on its strong digital presence with interactive, creative branding campaigns.”

More than 50 million specially branded KitKat bars will be produced for sale in 19 countries including the UK. There’ll also be an on-pack competition to win prizes from Google.

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Opinion Articles

A new Nokia typeface: rearranging the deckchairs... or finding a horseshoe nail?

Mark Bridge writes:

Last week Nokia announced a new typeface called Nokia Pure.

The new branding will soon start appearing in Nokia's advertising and on Nokia devices as well.

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This week at The Fonecast: 26th March 2011

Mark Bridge writes:

There was big news from the United States this week as Deutsche Telekom decided to sell T-Mobile USA to AT&T. Was it a shotgun wedding or is this a carefully calculated deal designed to benefit consumers?  Time will tell – assuming, of course, the merger gets approved by the US regulator.

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BT increases fixed-line charges as Mobile Termination Rates fall

Mark Bridge writes:

The Terminate The Rate campaign has pretty much run its course. Its aim was to get Mobile Termination Rates reduced. These are the wholesale charges paid when a mobile or fixed-line network connects a call from one of its customers to a rival. Lower MTRs would mean better deals on call charges, the campaign argued.

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London Olympics mobile phone ban is nothing to be exercised about

Mark Bridge writes:

"It's political correctness gone mad, innit?"  The terms and conditions for booking tickets to the London 2012 Olympic Games include a warning that certain items are banned. Food, flasks of drink, umbrellas, musical instruments and mobile phones are all on the prohibited list.

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This week at The Fonecast: 20th March 2011

Mark Bridge writes:

The last seven days have seen the UK mobile industry coming to terms with Ofcom's plans to cut mobile termination rates from next month. Some think the reductions should have been larger and faster-acting, others say they'll mean higher call charges for prepay customers. The reality will become more obvious from 1st April.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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