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Friday, June 17, 2011

App discovery gets smarter

Mark Bridge writes:

I’ve written previously about the changes happening to mobile application stores. Last week I was talking to Todd Levy about the family-friendly application store he’s planning to launch. He explained how BloomWorlds would be curated to provide trusted reviews that weren’t skewed by the app developers themselves.

Mobile affiliate network OfferMobi has also been bringing attention to the “dirty little secret” of the app charts suffering from developers who manipulate the figures. It says Incentivized Cost Per Install - offering users virtual currency in exchange for installing an app - is temporarily boosting installation figures but resulting in low quality users. As you’d probably expect, it’s a fan of app usage and not merely downloads… and it has a commercial solution.

Howie Schwartz of OfferMobi said “With such a large volume of app developers now attempting to manipulate the charts at once using incentivized CPI, it has become more difficult than ever for a company stay on them long enough to attract actual REAL users. After the Beta launch for iOS earlier this year of the OfferMobi App Discovery Network, we are pleased to bring the platform to Android devices to provide App developers with a cost-effective platform changing the game for App developers who desire non-incentivized installs of their apps to build true lifetime value with their installs.”

But the biggest news comes from Yahoo! Mobile, which has introduced a new mobile application called AppSpot. That’s right - not its own app store but an app-finding app. Apparently it “works like a flashlight in the darkness of more than 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market”. Hyperbole aside, it’s available on iPhone and Android devices - and it’ll do its best to recommend apps based on your preferences.

Is this the future?  As Todd and I discussed last week, this sort of thing is certainly a solution... but the big-name app stores with their overloaded shelves will be with us for quite a while yet.

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Opinion Articles

Why there's no point putting NFC in the Apple iPhone 5

Mark Bridge writes:

A report in The Independent says Apple won't be putting a Near Field Communication chip in the next version of the iPhone. Although Apple is thought to be working on its own NFC service connected to iTunes, it's said to be "concerned by the lack of a clear standard across the industry".

On the surface, that phrase doesn’t make sense.

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This week at The Fonecast: 12th March 2011

Mark Bridge writes:

Sadly we’re ending the week with yet another natural disaster. Barely two weeks after New Zealand’s earthquake comes news of Japan’s biggest quake in living memory.

Still, I’m here to talk about mobile phones, so – after a quick mention of the great work being done by the Red Cross – I’ll get on with it.

Author: The Fonecast
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Microsoft deal may not work out, admits Nokia

Mark Bridge writes:

In recent weeks there’s been a lot of talk about the partnership between Nokia and Microsoft. But taking a look at today’s Form 20-F - the annual report that Nokia is filing with the US Securities and Exchange Commission - provides a valuable reminder that nothing’s set in stone.

Author: The Fonecast
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MC Iain Graham and the story behind the mobile phone rap

Mark Bridge writes:

The final news story in this week's podcast is best described as an update from last week's programme. The story itself remains the same but the presentation style has been changed dramatically.

Author: The Fonecast
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What's the biggest challenge facing mobile phone manufacturers?

Mark Bridge writes:

For the last couple of months we've been running a survey on TheFonecast.com with the title “What's the biggest challenge facing mobile phone manufacturers?”

The answer appears to be very clear. According to 60% of respondents, 'battery life' is the major issue for mobile manufacturers.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

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Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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