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Thursday, February 11, 2010

Almost a quarter of UK consumers to use mobile banking this year

New figures from the Mobile Marketing Association and Lightspeed Research show that 23% of UK adult consumers expect to use mobile banking this year. That's a considerably higher figure than Germany (15%) and France (12%).

14% of UK consumers and 9% of French & German adult consumers are already using mobile banking services. Younger consumers are particularly keen; currently 24% of 18-34 year olds in the UK use m-banking. SMS is the most popular medium for delivering mobile banking services in all three countries, followed by the mobile internet, and viewing account balances is the most popular feature.

Ralph Risk, EMEA Marketing Director at Lightspeed Research, said "While mobile banking is not yet a mainstream activity, the results do show significant gains in popularity, particularly in the UK, and that mobile is able to provide a viable platform for banking services. There is clearly scope in the market to encourage consumers to expand their experience of information-based mobile banking services such as checking account balances to engaging in transactional services."

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Opinion Articles

Why there's no point putting NFC in the Apple iPhone 5

Mark Bridge writes:

A report in The Independent says Apple won't be putting a Near Field Communication chip in the next version of the iPhone. Although Apple is thought to be working on its own NFC service connected to iTunes, it's said to be "concerned by the lack of a clear standard across the industry".

On the surface, that phrase doesn’t make sense.

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This week at The Fonecast: 12th March 2011

Mark Bridge writes:

Sadly we’re ending the week with yet another natural disaster. Barely two weeks after New Zealand’s earthquake comes news of Japan’s biggest quake in living memory.

Still, I’m here to talk about mobile phones, so – after a quick mention of the great work being done by the Red Cross – I’ll get on with it.

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Microsoft deal may not work out, admits Nokia

Mark Bridge writes:

In recent weeks there’s been a lot of talk about the partnership between Nokia and Microsoft. But taking a look at today’s Form 20-F - the annual report that Nokia is filing with the US Securities and Exchange Commission - provides a valuable reminder that nothing’s set in stone.

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MC Iain Graham and the story behind the mobile phone rap

Mark Bridge writes:

The final news story in this week's podcast is best described as an update from last week's programme. The story itself remains the same but the presentation style has been changed dramatically.

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What's the biggest challenge facing mobile phone manufacturers?

Mark Bridge writes:

For the last couple of months we've been running a survey on TheFonecast.com with the title “What's the biggest challenge facing mobile phone manufacturers?”

The answer appears to be very clear. According to 60% of respondents, 'battery life' is the major issue for mobile manufacturers.

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Recent Podcasts

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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