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Tuesday, February 5, 2013

Amazon is planning to launch its own virtual currency

Amazon.com is launching its own virtual currency in May, although at the moment it’s only being offered to Kindle Fire owners in the USA. It’ll be possible to use the ‘Amazon Coins’ currency for buying applications, games, and in-app items on Kindle Fire tablets.

Kindle Fire 7 HD

Although full details haven’t been announced, Amazon says it will be giving customers millions of dollars’ worth of Amazon Coins to use in the Amazon Appstore - which suggests they could be provided as a loyalty reward. In addition, customers will be able to buy additional Amazon Coins.

One Amazon Coin will be worth one cent ($0.01). Developers will receive the same royalty payments regardless of whether payment is made using conventional currency or virtual coins.

Paul Ryder, Vice President of Apps and Games for Amazon, said “Developers continue to report higher conversion rates on Amazon compared to other platforms. Now we have another new way to help developers reach even more of our millions of customers. Amazon Coins gives customers an easy way to spend money on developers’ apps on Kindle Fire in the Amazon Appstore - and we’re giving customers tens of millions of dollars in Amazon Coins to get started. Developers who aren’t yet in the Amazon Appstore will want to make sure their apps have been submitted and approved by April 25 so they’re ready for customers to start spending their Amazon Coins.”

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Opinion Articles

Why there's no point putting NFC in the Apple iPhone 5

Mark Bridge writes:

A report in The Independent says Apple won't be putting a Near Field Communication chip in the next version of the iPhone. Although Apple is thought to be working on its own NFC service connected to iTunes, it's said to be "concerned by the lack of a clear standard across the industry".

On the surface, that phrase doesn’t make sense.

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This week at The Fonecast: 12th March 2011

Mark Bridge writes:

Sadly we’re ending the week with yet another natural disaster. Barely two weeks after New Zealand’s earthquake comes news of Japan’s biggest quake in living memory.

Still, I’m here to talk about mobile phones, so – after a quick mention of the great work being done by the Red Cross – I’ll get on with it.

Author: The Fonecast
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Microsoft deal may not work out, admits Nokia

Mark Bridge writes:

In recent weeks there’s been a lot of talk about the partnership between Nokia and Microsoft. But taking a look at today’s Form 20-F - the annual report that Nokia is filing with the US Securities and Exchange Commission - provides a valuable reminder that nothing’s set in stone.

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MC Iain Graham and the story behind the mobile phone rap

Mark Bridge writes:

The final news story in this week's podcast is best described as an update from last week's programme. The story itself remains the same but the presentation style has been changed dramatically.

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What's the biggest challenge facing mobile phone manufacturers?

Mark Bridge writes:

For the last couple of months we've been running a survey on TheFonecast.com with the title “What's the biggest challenge facing mobile phone manufacturers?”

The answer appears to be very clear. According to 60% of respondents, 'battery life' is the major issue for mobile manufacturers.

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