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Thursday, March 14, 2013

Vodafone to end McLaren sponsorship after 2013 F1 season

Vodafone has decided not to renew its sponsorship deal with McLaren after the 2013 Formula 1 motor racing season finishes. The mobile network is ‘title partner’ and official communications provider for what’s currently known as the Vodafone McLaren Mercedes Formula 1 team. Its sponsorship began in 2007, with Vodafone having previously sponsored Ferrari.

This news follows a review of Vodafone’s global sponsorship strategy. The company notes that there’s now a 90%+ awareness of the Vodafone brand in all markets where it operates and says it’ll be transforming its sponsorship strategy this year.

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Morten Lundal, Vodafone Group’s Chief Commercial Officer, said “We’ve achieved very high levels of recognition and awareness for the Vodafone brand, supported by our investments in sponsorship. We now want to focus on our own marketing engagement platform to showcase the key attributes of our brand directly to our customers, using digital interactions and live events in ways that are both locally relevant and globally consistent. We have been very happy with our engagement with McLaren. Our relationship has been a key ingredient in bringing the Vodafone brand to where it is today. However, our brand is evolving, and we’ve concluded we will have less of a need for this kind of exposure in future. We now look forward to further success and brand engagement with McLaren in 2013.”

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Opinion Articles

Why there's no point putting NFC in the Apple iPhone 5

Mark Bridge writes:

A report in The Independent says Apple won't be putting a Near Field Communication chip in the next version of the iPhone. Although Apple is thought to be working on its own NFC service connected to iTunes, it's said to be "concerned by the lack of a clear standard across the industry".

On the surface, that phrase doesn’t make sense.

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This week at The Fonecast: 12th March 2011

Mark Bridge writes:

Sadly we’re ending the week with yet another natural disaster. Barely two weeks after New Zealand’s earthquake comes news of Japan’s biggest quake in living memory.

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Microsoft deal may not work out, admits Nokia

Mark Bridge writes:

In recent weeks there’s been a lot of talk about the partnership between Nokia and Microsoft. But taking a look at today’s Form 20-F - the annual report that Nokia is filing with the US Securities and Exchange Commission - provides a valuable reminder that nothing’s set in stone.

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MC Iain Graham and the story behind the mobile phone rap

Mark Bridge writes:

The final news story in this week's podcast is best described as an update from last week's programme. The story itself remains the same but the presentation style has been changed dramatically.

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What's the biggest challenge facing mobile phone manufacturers?

Mark Bridge writes:

For the last couple of months we've been running a survey on TheFonecast.com with the title “What's the biggest challenge facing mobile phone manufacturers?”

The answer appears to be very clear. According to 60% of respondents, 'battery life' is the major issue for mobile manufacturers.

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