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Thursday, January 5, 2012

BRIT Awards introduce voting via mobile app from Noise Inc

Digital development company Noise Inc. has developed an iPhone app that will allow fans to vote in the BRIT Awards 2012. The agency has worked with MasterCard to create the first-ever application that allows fans to vote via their mobile phones.

Nominees for this year’s BRIT Awards will be announced next week on Thursday 12th January. The BRIT Awards 2012 with MasterCard iPhone app will be available free from Apple’s App Store on the same day. As well as allowing voting in the Best British Single, Best British Group and Best British Breakthrough categories, the app will also feature news and competitions. In addition, music fans will be able to buy and download audio from the night of the Awards.

Noise Inc. created this app in just a month to meet the Nominations announcement deadline. It’s worked closely with the BPI, MasterCard and The BRIT Awards to develop the iPhone application.

Shaun Springer, Head of Brand and Sponsorship at MasterCard UK & Ireland, said, “At MasterCard, we’re always looking for innovative new ways to enable Priceless experiences for fans. This is a great opportunity for us to work with our long-standing partners at The BRITs to drive MasterCard’s social media platform and deepen our engagement with music. We’re excited to be involved in this ‘first’ for The BRITs in 2012 and looking forward to unveiling a new competition to capture the imagination of the nation, which will be available through the new app.”

The BRIT (British Record Industry Trust) Awards is organised by the BPI, the British recorded music industry association. This year’s show will be the 32nd BRIT Awards. The event has raised more than £13million for The BRIT Trust charity, which benefits the BRIT School for Performing Arts & Technology, Nordoff-Robbins Music Therapy and a number of other charities.

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Opinion Articles

Mobile phone usability and design: we talk to MobiWire and Doro at Mobile World Congress

Mark Bridge writes:

The mobile user interface seems to fall in and out of fashion. Nokia and Apple have both transformed the mobile UI in previous years… but still the challenge of creating the 'perfect' user interface design remains.

This focus on mobile usability is the main topic of today's special podcast, which includes Chris Millington of Doro UK and Jerome Nadel from MobiWire.

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This week at The Fonecast: 19th February 2011

Mark Bridge writes:

This week has been dominated by the media frenzy that is Mobile World Congress. James Rosewell and I were at MWC for all four days… but even a podcast every day wasn't enough to include all the news, so expect more reports from us next week.

GSMA Mobile World Congress 2011

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Avoiding the Scissor effect intelligently

Daniel Joseph Barry of Napatech writes:

Avoiding the dreaded Scissor Effect has become the number 1 priority for mobile carriers. The scissor effect refers to the phenomenon of rising infrastructure costs and flat revenues; an unsustainable situation for any business. The scissor effect has already been witnessed in fixed line networks and now mobile carriers face the same challenge in relation to mobile data services. Is it possible for mobile carriers to grow revenue per user in line with bandwidth usage?

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Nokia crystal clear on Symbian & Microsoft

James Rosewell writes:

Nokia held their Developers Day during day 1 of Mobile World Congress 2011. Rich Green, new CTO at Nokia, kicked off the event by talking about the future of Symbian. In a nutshell here are the key facts:

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Show-starters at ShowStoppers

Mark Bridge writes:

“Hot products. Cool companies. Meet the press.”

That was the tagline for ShowStoppers, a showcase event that took place last night before today’s opening of Mobile World Congress. As you probably heard in today’s podcast, I went along and met a few of the participants.

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