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Apple Watch to launch in UK on Friday 24th April

In-store previews available from 10th April

The Apple Watch, originally announced in September last year, is to go on sale in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the USA from Friday 24th April. It’s a companion device for customers with an Apple iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus. Ordering and in-store previews will be available from Friday 10th.

Features include the ability to send messages, read email and answer voice calls on an associated iPhone. It’s also compatible with the Apple Pay mobile payment service, currently only available in the USA.

In addition, Apple’s Watch works with its Activity app to measure calories burned and activity, thanks to an accelerometer and a built-in heart rate sensor.

Tim Cook, Apple’s CEO, said “Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it. We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

There’ll be three model types of Apple Watch, each with a choice of 38mm and 42mm displays. Apple promises a battery life of up to 18 hours for its smart watches.

Pricing is from £299 for the smaller size of Apple Watch Sport up to £13,500 for the highest-spec gold Apple Watch Edition.

Figures from market research business eMarketer predict that iPhones will account for 43.3% of all US smartphone users and 32.2% of all UK smartphone users this year.

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Opinion Articles

Mobile phone usability and design: we talk to MobiWire and Doro at Mobile World Congress

Mark Bridge writes:

The mobile user interface seems to fall in and out of fashion. Nokia and Apple have both transformed the mobile UI in previous years… but still the challenge of creating the 'perfect' user interface design remains.

This focus on mobile usability is the main topic of today's special podcast, which includes Chris Millington of Doro UK and Jerome Nadel from MobiWire.

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This week at The Fonecast: 19th February 2011

Mark Bridge writes:

This week has been dominated by the media frenzy that is Mobile World Congress. James Rosewell and I were at MWC for all four days… but even a podcast every day wasn't enough to include all the news, so expect more reports from us next week.

GSMA Mobile World Congress 2011

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Avoiding the Scissor effect intelligently

Daniel Joseph Barry of Napatech writes:

Avoiding the dreaded Scissor Effect has become the number 1 priority for mobile carriers. The scissor effect refers to the phenomenon of rising infrastructure costs and flat revenues; an unsustainable situation for any business. The scissor effect has already been witnessed in fixed line networks and now mobile carriers face the same challenge in relation to mobile data services. Is it possible for mobile carriers to grow revenue per user in line with bandwidth usage?

Author: The Fonecast
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Nokia crystal clear on Symbian & Microsoft

James Rosewell writes:

Nokia held their Developers Day during day 1 of Mobile World Congress 2011. Rich Green, new CTO at Nokia, kicked off the event by talking about the future of Symbian. In a nutshell here are the key facts:

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Show-starters at ShowStoppers

Mark Bridge writes:

“Hot products. Cool companies. Meet the press.”

That was the tagline for ShowStoppers, a showcase event that took place last night before today’s opening of Mobile World Congress. As you probably heard in today’s podcast, I went along and met a few of the participants.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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