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Tuesday, April 24, 2012

InMobi says Apple remains the most popular mobile manufacturer in the UK

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012. The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

The Q1 2012 InMobi report keeps Apple’s iOS in the top spot with 45.7% of all ad impressions, although this is slightly down from Q4 2011. All top three handsets in Q1 2012 were Apple devices; the iPhone, iPad and iPod. In second place is Android, up to 26.1%.

Lee Blyth, Head of UK Sales at InMobi, said “This is our first Mobile Insights report in the UK this year, and we have seen a strong increase of the mobile web, which holds a 78 per cent share of total advertising impressions, a 20 per cent increase from Q4 2011. The InMobi network is serving 9.5 billion impressions, demonstrating that the reach offered by mobile devices to local, regional and global brands is continuing to grow. As 20 per cent more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by more than 20 to 1, allowing more opportunities for premium publishers to create more engaging, interactive rich media ads.”

InMobi UK mobile OS share Q1 2012

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Opinion Articles

Five top trends to look for at Mobile World Congress

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2010 was a year of tremendous change in the technology industry...

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Mobile Phone Recycling Comparison Site announces iPod, Gold and Music CD recycling

Mobile phone recycling has become increasingly mainstream, with many millions of people in the UK handing in their old mobile phones and electrical gadgets for cash. It's a growth industry that's seen more and more companies and websites offering cash bonuses to customers selling mobile phones.

Advertising feature

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How to deal in mobile phone contracts without selling the phones

Adam Taylor writes:

The mobile phone industry is an attractive proposition. Over 90% of the UK population has a mobile, and the seemingly non-stop developments in mobile technology are doing a great job in satisfying the UK’s thirst for anything that provides a quicker, more efficient (or in some cases, more fun) way of doing things. With such a demand, naturally supply tends to follow.

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This week at The Fonecast: 30th January 2011

Mark Bridge writes:

Sorry, but I find it hard to get excited by financial results. Actually that's not strictly true. I find it hard to get excited by financial results that aren't unexpected.

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The Sony PlayStation Phone is not what you think it is

Mark Bridge writes:

I just wanted to have a few words about the Sony PlayStation Phone. I know I’ve been wrong about things in the past – and I have little doubt I’ll be wrong again – but I’d like to suggest a lot of people have been looking in the wrong place.

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