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Friday, May 9, 2014

Vodafone adds loyalty cards to its mobile wallet app... but still no UK launch

Vodafone is enabling customers to add loyalty cards and membership cards to its ‘mobile wallet’ app. Although the application hasn’t yet been launched in the UK, it’s already available in a number of European countries.

The NFC-equipped Vodafone Wallet - and its associated Visa-powered Vodafone SmartPass mobile payment app - was launched in Spain last November.

Customers can now load supermarket loyalty cards, paper coupons and other membership documents into the app as well, thanks to a deal with Austrian software company Bluesource. This new service will be rolled out to Germany, the Netherlands and Spain this month. Over a million people have already downloaded the original Bluesource mobile-pocket app.

Stefano Parisse, Group Consumer Services Director of Vodafone, said “Our customers want to take advantage of as many club, retail and membership offers as possible, but the number of plastic cards often exceed the capacity of their physical wallets. Vodafone’s mobile wallet, when used with the mobile pocket app, removes that problem by allowing a user to load a limitless number of loyalty cards directly onto their phone. Participating retailers also benefit since they will be able to send vouchers and special offers directly to the Vodafone mobile wallets of their regular customers.”

A UK release of the Vodafone wallet is expected soon; the company had originally promised UK availability by Spring 2014.


UPDATE: Vodafone has contacted us to advise that it’s no longer talking about a spring launch for the UK. Instead, the Vodafone wallet is described as “coming to the UK later this year”.

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Opinion Articles

Five top trends to look for at Mobile World Congress

Bluestreak Technology, a Canadian company that provides technology for delivering multimedia to various consumer devices, has listed the top 5 most important technology trends it expects to hear about at Mobile World Congress 2011.

2010 was a year of tremendous change in the technology industry...

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Mobile Phone Recycling Comparison Site announces iPod, Gold and Music CD recycling

Mobile phone recycling has become increasingly mainstream, with many millions of people in the UK handing in their old mobile phones and electrical gadgets for cash. It's a growth industry that's seen more and more companies and websites offering cash bonuses to customers selling mobile phones.

Advertising feature

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How to deal in mobile phone contracts without selling the phones

Adam Taylor writes:

The mobile phone industry is an attractive proposition. Over 90% of the UK population has a mobile, and the seemingly non-stop developments in mobile technology are doing a great job in satisfying the UK’s thirst for anything that provides a quicker, more efficient (or in some cases, more fun) way of doing things. With such a demand, naturally supply tends to follow.

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This week at The Fonecast: 30th January 2011

Mark Bridge writes:

Sorry, but I find it hard to get excited by financial results. Actually that's not strictly true. I find it hard to get excited by financial results that aren't unexpected.

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The Sony PlayStation Phone is not what you think it is

Mark Bridge writes:

I just wanted to have a few words about the Sony PlayStation Phone. I know I’ve been wrong about things in the past – and I have little doubt I’ll be wrong again – but I’d like to suggest a lot of people have been looking in the wrong place.

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Recent Podcasts

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Podcast from Mobile World Congress 2015

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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