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European smartphone shipments fall to lowest Q1 total since 2013

A new report from Counterpoint Research’s Market Monitor service shows European smartphone shipments dropping by 12% year-on-year in the first quarter of 2022. That’s the lowest Q1 total since 2013.

Just 49 million smartphones were shipped in Europe in Q1 2022. Samsung led with a market share of 35%, followed by Apple (25%), Xiaomi/Redmi/POCO (14%), OPPO/OnePlus (6%) and realme (4%). Realme was the only top 5 company to increase its year-on-year market share.

Counterpoint Research says the decline in shipments was caused by factors including component shortages, COVID-19 related lockdowns in China, deteriorating economic conditions and the war in Ukraine.

Jan Stryjak, Associate Director at Counterpoint Research, said "Existing issues such as COVID-19 and component shortages have been exacerbated by new economic and geopolitical challenges. Rising inflation levels across the region are impacting consumer spending, while Samsung and Apple, Russia’s first and third ranked smartphone vendors, halted all shipments into Europe’s largest market in early March 2022."

The company expects European smartphone shipments to decline year-on-year for the next few quarters as the cost of living increases across the region and the full impact of Samsung and Apple’s withdrawal from Russia is felt.

Worldwide smartphone shipments are expected to fall 3% year-on-year in 2022 to 1.36 billion units, according to a Counterpoint Research forecast.
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Opinion Articles

Five top trends to look for at Mobile World Congress

Bluestreak Technology, a Canadian company that provides technology for delivering multimedia to various consumer devices, has listed the top 5 most important technology trends it expects to hear about at Mobile World Congress 2011.

2010 was a year of tremendous change in the technology industry...

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Mobile Phone Recycling Comparison Site announces iPod, Gold and Music CD recycling

Mobile phone recycling has become increasingly mainstream, with many millions of people in the UK handing in their old mobile phones and electrical gadgets for cash. It's a growth industry that's seen more and more companies and websites offering cash bonuses to customers selling mobile phones.

Advertising feature

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How to deal in mobile phone contracts without selling the phones

Adam Taylor writes:

The mobile phone industry is an attractive proposition. Over 90% of the UK population has a mobile, and the seemingly non-stop developments in mobile technology are doing a great job in satisfying the UK’s thirst for anything that provides a quicker, more efficient (or in some cases, more fun) way of doing things. With such a demand, naturally supply tends to follow.

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This week at The Fonecast: 30th January 2011

Mark Bridge writes:

Sorry, but I find it hard to get excited by financial results. Actually that's not strictly true. I find it hard to get excited by financial results that aren't unexpected.

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The Sony PlayStation Phone is not what you think it is

Mark Bridge writes:

I just wanted to have a few words about the Sony PlayStation Phone. I know I’ve been wrong about things in the past – and I have little doubt I’ll be wrong again – but I’d like to suggest a lot of people have been looking in the wrong place.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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