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Saturday, April 21, 2012

New ad-funded virtual mobile network launches in the UK

The UK has a new advertising-funded mobile phone network. It’s a virtual mobile network called Ovivo Mobile that’ll use the Vodafone network and has been developed through mobile virtual network aggregator Cognatel.

The SIM-only prepaid service will offer free monthly usage in exchange for targeted mobile advertising.

Customers pay £20 to sign up, which includes £15 of credit. They’ll then receive an allowance of 100 minutes and 100 text messages every month, along with a 10MB daily data allowance, in return for receiving advertising messages. Additional usage outside this allowance will cost 6p per call minute, per text and per megabyte. Additional free usage can be earned by recommending new customers via Facebook.

Dariush Zand, founder and CEO of the Ovivo Mobile MVNO, said “We are committed to setting customers free from the traditional mobile experience. We know that we won’t be right for everyone but customers that do choose Ovivo Mobile will get a fantastic free service simply by agreeing to receive adverts that closely match their interests. There will be no long term contracts or monthly commitments and the volume and duration of ads will be tightly controlled to safeguard the overall customer experience.”

Customers can pre-register at www.ovivomobile.com; the company says it’ll then contact new users within the next 2 weeks.

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Opinion Articles

Synchronising Microsoft Outlook with an Android phone

Mark Bridge writes:

I've previously talked about my Google Nexus S and the challenges of synchronising it with Microsoft Outlook. Well, more like the problem of finding anything that'll do the job.

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24 hours with the Google Nexus S: part two

Mark Bridge writes:

So there I was with my Nexus S, a cup of tea and the challenge of synchronising calendar, contacts, tasks and notes from Microsoft Outlook. I’d found Syncdroid.net and its list of suggestions… and then an email arrived on my phone from the ‘Android Team’

Author: The Fonecast
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24 hours with the Google Nexus S: part one

Mark Bridge writes:

So, I’ve just upgraded to the Google Nexus S. The Samsung i9020. That was pretty easy. The local branch of Carphone Warehouse had one in stock.

It’s my first Android phone. In fact, it’s my first upgrade for a few years.

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Sponsor The Fonecast at the GSMA Mobile World Congress

Mobile World Congress is the mobile industry event of the year. It takes place in Barcelona from 14th February this year – and The Fonecast will be heading there to listen to the keynote speeches, attend the briefings and interview many of the visitors.

 

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Podcast predictions for 2011

Mark Bridge writes:

Every year since we started podcasting in 2006, we've used our last regular show of the year to make some predictions for the following 12 months.

This year's podcast on 22nd December was no exception.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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