Latest Podcast



Featured Articles

Friday, September 20, 2013

Consumers will download over 100 billion mobile apps this year, says new report

New figures from technology research company Gartner anticipate that 102 billion applications will be downloaded from mobile app stores this year, up from 64 billion in 2012. Less than one in ten of those apps will be chargeable to download, according to Gartner’s forecasts.

However, total revenue generated from mobile apps is expected to reach $26 billion (£16 billion) in 2013, up from last year’s total of $18 billion.

In-app purchases are expected to account for 48% of this app store revenue by 2017, up from 11% last year and 17% in 2013.

Brian Blau, research director at Gartner, said “Free apps currently account for about 60% and 80% of the total available apps in Apple's App Store and Google Play, respectively. iOS and Android app stores combined are forecast to account for 90% of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones.”

Worldwide Mobile App Store Downloads (millions of downloads)

  2012 2013 2014 2015 2016 2017
Free downloads 57,331 82,876 127,704 167,054 211,313 253,914
% free downloads 89.6% 91.0% 92.0% 93.0% 94.0% 94.5%
Paid-for downloads 6,654 9,186 11,105 12,574 13,488 14,778
Total downloads 63,985 102,062 138,809 179,628 244,801 268,692

[Report]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 4405

Tags: research android applications ios

1 comments on article "Consumers will download over 100 billion mobile apps this year, says new report"

2
0
Avatar image

Mark

9/20/2013 8:49 PM

Patrick Pettay, Director of Business Development EMEA at InMobi, has issued the following comment about Gartner's app store forecast:

"Gartner's forecast of over 100 billion downloads by the end of the year really show the scale of the app market and its continued ferocious growth. The forecast revenues of $26 billion illustrate how lucrative a market this is for developers."

"However, for developers to succeed they need to fully understand the life-time value (LTV) of their app users, keeping them on-board through analytics and segmentation. Understanding the fundamentals of app purchase behaviour will help them to add new users at varying value and cost, thus maximising the difference between the cost of acquisition and the revenue earned. Developers should be looking carefully at in-app purchases (IAP) whilst using advertising to those who don’t engage in IAP. To tap into this exponential market growth, it is imperative that developers plan to re-target past users who are much more likely to re-engage than new users, at a lower cost. The dollars and app adoption by users will continue its upward trajectory; it will be those developers who understand the importance and drivers of high LTV that will succeed and reap the rewards of the booming app economy.”

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Last week at The Fonecast: 17th February 2014

Love is in the air

Mark Bridge writes:

Mobile World Congress is just a week away, with lovers of mobile technology preparing to be wooed by manufacturers, networks and developers. But if MWC is like St Valentine’s Day, then LG has been behaving rather like the world’s worst boyfriend.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 10th February 2014

New deals and old problems

Mark Bridge writes:

Mobile phones have been hitting the mainstream news over the past few days. There was Channel 4’s report about data on second-hand phones not being properly deleted before the handsets were re-sold, there was the latest round of the Smart UK Project and there was Tim Muffett’s story about the mobile-enabled high street on BBC Breakfast this morning.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 3rd February 2014

Patently obvious

Mark Bridge writes:

Patents were a very popular topic of conversation last week. Google sold its Motorola Mobility smartphone business to Lenovo but hung on to most of the patents. Does this mean the patents were the most valuable part of the business? Well, when you look at the difference between the original purchase price and the sale price, it seems a reasonable conclusion.

Author: The Fonecast
0 Comments
Article rating: No rating

A grumpy not-so-old man looks at his mobile phone bill

Mark Bridge writes:

Sometimes I worry that I’m turning into a grumpy old man. That I’ll follow the path of Rick Wakeman and become better known for my views on body piercing than for playing ‘The Six Wives of Henry VIII’ on eleven keyboards simultaneously.

Author: The Fonecast
0 Comments
Article rating: No rating

Turn your radio on

FM radio activated for BlackBerry Z30, BlackBerry Q10 and BlackBerry Q5 users

Mark Bridge writes:

There was great news for some BlackBerry owners this week. The new 10.2.1 update to the BlackBerry 10 OS was released, offering a new incoming call screen, SMS and email groups, more options for locking and unlocking, extra battery usage information, enterprise features and - for customers with a BlackBerry Z30, BlackBerry Q10 or BlackBerry Q5 smartphone - an FM radio.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First45679111213Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345679Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement