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Thursday, October 6, 2011

Apple becomes top 10 brand in tech-dominated 2011 Interbrand global survey

Branding consultancy Interbrand has released the 12th version of its Best Global Brands report. Once again, Coca-Cola is rated as the world’s most-valuable brand at $71,861 million (around £46.5 billion).

In fact, the top seven brands remain in the same places as they did in 2010; after Coca-Cola comes IBM, then Microsoft, Google, GE, McDonald’s and Intel.

Entering the top ten for the first time - and increasing in value by 58% year-on-year - is Apple in eighth place. Meanwhile, Nokia - which was in eighth place last year - has fallen in value by 15% to 14th place.

Interbrand’s report calculates brand value based on financial performance, the role of brand in the purchase decision and the strength of the brand to continue to earn money for a company.

Jez Frampton, Interbrand’s Global CEO, said “Uncertainty is the new status quo, so today’s brands need to be quick and nimble. Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world. By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike.”

The company notes that seven of the top ten brands, four of the five biggest risers (Apple, Amazon.com, Google and Samsung) and the one of the few new entrants (HTC) are all from within the tech sector.

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Opinion Articles

FCC regulators pass controversial 'net neutrality' rules for US

William Ide of voanews.com writes:

The U.S. Federal Communications Commission, or FCC, approved controversial new rules for the Internet on Tuesday that supporters say will protect the interests of consumers, service providers and investors. Opponents, however, warn that the new rules seek to fix something that is not broken and will invite other countries to do more to regulate the Internet.

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WAC, Opera and Android

James Rosewell writes:

Just in time to make it into 2010, the Wholesale Application Community has gained some important but relatively unreported publicity courtesy of Opera. It’s a slightly early Christmas present for Peters Suh, WAC CEO and a man keen to ensure the industry is presented with a story showing WAC meeting its targets.

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The teardown: engineering or entertainment?

Mark Bridge writes:

A few months ago I wrote about the so-called geek porn of unboxing. However, I’ve recently been reminded there is another similar type of geek porn. It’s darker than unboxing. More destructive. It’s the teardown.

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Groupon goes mobile in the UK - but what will it mean to us?

Mark Bridge writes:

Groupon is a US phenomenon that’s not quite become ‘mainstream’ in the UK… yet. While the transatlantic tech press have been intrigued by the will-they-won’t-they story of Google apparently offering up to $6 billion for the two-year-old company, most of the UK has been wondering what the fuss is about.

But all that could be about to change.

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Universal mobile phone chargers are on their way to Europe

Last year the European Commission encouraged mobile manufacturers to agree on a universal charger for mobile phones. The first compatible devices are now expected in Europe early next year.

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