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Tuesday, January 15, 2013

Mobile optimisation is becoming a top priority for online retailers, says new research

Online retailers are focussed on improving the customer experience for web shopping this year, turning browsing into sales across all devices. That’s according to the 2013 State Of Retailing Online survey from retail community Shop.org and research company Forrester Research. In fact, 51% of US retailers surveyed said their top priority for 2013 was site optimisation.

Mobile handsets and tablets are now one of the top three priorities for 43% of retailers. These businesses plan a number of enhancements in the next 12 months including new or improved mobile apps and mobile-optimised sites.

When looking back at last year, 36% of retailers surveyed said mobile sales and traffic had helped their company’s overall web conversion rate, while 29% felt a negative impact.

Vicki Cantrell, Executive Director of Shop.org, said “Retailers have responded to rapidly evolving customer use of mobile devices, dedicating much of the past 12 to 18 months to developing and testing rich mobile offerings for both customers and store associates. While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience. Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.”

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Opinion Articles

FCC regulators pass controversial 'net neutrality' rules for US

William Ide of voanews.com writes:

The U.S. Federal Communications Commission, or FCC, approved controversial new rules for the Internet on Tuesday that supporters say will protect the interests of consumers, service providers and investors. Opponents, however, warn that the new rules seek to fix something that is not broken and will invite other countries to do more to regulate the Internet.

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WAC, Opera and Android

James Rosewell writes:

Just in time to make it into 2010, the Wholesale Application Community has gained some important but relatively unreported publicity courtesy of Opera. It’s a slightly early Christmas present for Peters Suh, WAC CEO and a man keen to ensure the industry is presented with a story showing WAC meeting its targets.

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The teardown: engineering or entertainment?

Mark Bridge writes:

A few months ago I wrote about the so-called geek porn of unboxing. However, I’ve recently been reminded there is another similar type of geek porn. It’s darker than unboxing. More destructive. It’s the teardown.

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Groupon goes mobile in the UK - but what will it mean to us?

Mark Bridge writes:

Groupon is a US phenomenon that’s not quite become ‘mainstream’ in the UK… yet. While the transatlantic tech press have been intrigued by the will-they-won’t-they story of Google apparently offering up to $6 billion for the two-year-old company, most of the UK has been wondering what the fuss is about.

But all that could be about to change.

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Universal mobile phone chargers are on their way to Europe

Last year the European Commission encouraged mobile manufacturers to agree on a universal charger for mobile phones. The first compatible devices are now expected in Europe early next year.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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