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Wednesday, June 26, 2013

Complaints upheld against Samsung 'trade up' offer for Galaxy Note II

The UK Advertising Standards Authority has upheld complaints against a TV advertisement and website offer for the Samsung Galaxy Note II smartphone. Both promotions encouraged customers to “Trade up now to a Galaxy Note II” with the possible reward of a free Samsung Tab 2 tablet or discounts off Samsung products.

Each advertisement noted that the offer applied to ‘selected smartphones’ but two complainants claimed the ads were misleading because only a very limited number of phones were eligible for the free trade-up offer.

Samsung said over 30 smartphones were eligible for the overall offer, including Apple, BlackBerry, HTC, Nokia, Samsung and Sony Ericsson devices. Customers needed to enter their phone’s details online to see if it was eligible and what its value was. Not all devices could be used to claim a free Tab 2; at the time of the complaints, just three iPhone 4 models, three iPhone 4S models and the Samsung Galaxy SII could be traded in for free Galaxy Tab 2.

However, the ASA noted that the TV ad didn’t clarify that the free Tab 2 and discount deal had separate conditions. In addition, the voiceover on the TV ad didn’t specify that the trade-in applied only to ‘smartphones’. It considered that just allowing three types of smartphone to be traded in for the free Galaxy Tab 2 was significant and should have been stated in the ad.

Similarly, the terms & conditions for the online advertising didn’t specify that the free Tab 2 could only be claimed when trading in a choice of three smartphones. It concluded this ad was also misleading.

[ASA adjudication]

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Opinion Articles

FCC regulators pass controversial 'net neutrality' rules for US

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The U.S. Federal Communications Commission, or FCC, approved controversial new rules for the Internet on Tuesday that supporters say will protect the interests of consumers, service providers and investors. Opponents, however, warn that the new rules seek to fix something that is not broken and will invite other countries to do more to regulate the Internet.

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WAC, Opera and Android

James Rosewell writes:

Just in time to make it into 2010, the Wholesale Application Community has gained some important but relatively unreported publicity courtesy of Opera. It’s a slightly early Christmas present for Peters Suh, WAC CEO and a man keen to ensure the industry is presented with a story showing WAC meeting its targets.

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The teardown: engineering or entertainment?

Mark Bridge writes:

A few months ago I wrote about the so-called geek porn of unboxing. However, I’ve recently been reminded there is another similar type of geek porn. It’s darker than unboxing. More destructive. It’s the teardown.

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Groupon goes mobile in the UK - but what will it mean to us?

Mark Bridge writes:

Groupon is a US phenomenon that’s not quite become ‘mainstream’ in the UK… yet. While the transatlantic tech press have been intrigued by the will-they-won’t-they story of Google apparently offering up to $6 billion for the two-year-old company, most of the UK has been wondering what the fuss is about.

But all that could be about to change.

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