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Monday, November 19, 2012

More than 350 billion mobile app downloads expected in first ten years

Average cost of an application expected to drop to 5p by 2017

The latest study from Strategy Analytics predicts that 350 billion mobile apps will be downloaded to smartphones and tablets between 2008 and 2017, with paid application downloads generating more than $57 billion (£36 billion) worldwide.

However, free apps are expected to account for more than 91% of all downloads by 2017.

When free and paid smartphone apps are considered together, the average selling price of a downloaded smartphone app is forecast to fall to 8 cents (5p) by 2017.

Josh Martin, Director of Apps Research at Strategy Analytics, said “Paid downloads remain an essential component of the app ecosystem. Paid downloads will remain an important way for smaller developers to monetize their efforts. For developers committed to paid downloads transitioning to tablets may be the smartest way to preserve the business model over the long term. App Stores will also see a revenue crunch as more revenue is earned from advertising – revenue generated outside the bounds of the app store – and will need to prepare. Newer platforms such as Windows 8, BlackBerry 10, Tizen and Firefox are building their operating systems and storefronts with this knowledge which should go a long way to making them attractive to developers and end users.”

According to the report, Apple is expected to have 56% of tablet downloads in 2017 while Google Play will have more than 45% of smartphone downloads.

[Report]

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Opinion Articles

The end of unlimited* mobile data has almost arrived

Mark Bridge writes:

Unlimited mobile data. Once upon a time, it seemed that everyone offered it. Not that mobile data was ever really unlimited – there tended to be a ‘fair usage’ clause tucked away in the terms and conditions – but the word ‘unlimited’ was used a lot. The fact that it was always accompanied by an asterisk didn’t seem to trouble trading standards departments.

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You can't stop the news when it goes mobile (part 2)

Mark Bridge writes:

Last month I was struck by the way video streaming service Bambuser was being used by citizen journalists.

Now comes news of a different kind of photo-journalism. Instead of shooting behind-the-scenes images of a general election, prisoner Michael Long has been using his mobile to record from behind bars.

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A radial menu for iPhone 5? It's not such a radical idea

Mark Bridge writes:

As sure as eggs, there’ll be an iPhone 5. It’ll be announced on 6th June 2011 if you want my guess. And the latest rumours are suggesting it’ll have ‘radial menus’.

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Apps World: Screach, Sony Ericsson and the Wholesale Applications Community

This week’s edition of The Fonecast includes a report from Apps World, which took place in London on 30th November and 1st December. As the name suggests, the event was all about mobile applications, their development, the technology that’s used and the ways that apps are marketed.

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Is Microsoft about to back down from locking Windows Mobile 7 users into its Marketplace app store?

Mark Bridge writes:

In this week’s podcast we talked about the ChevronWP7 ‘unlocking’ solution that allowed the installation of Windows Phone 7 applications without the need to use Microsoft’s Marketplace application store. Unlike previous Windows Mobile handsets, new WP7 devices can only add applications that are offered via the Microsoft Marketplace.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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