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Monday, August 9, 2010

Carnival of the Mobilists #234

Mark Bridge writes:

Welcome to TheFonecast.com for this week’s Carnival of the Mobilists, an itinerant online publication that contains the best mobile-focussed writing from the previous seven days.

The summer holidays may have reduced the quantity of online commentary for Carnival #234... but the quality remains unaffected.

Let’s start with my ‘Post of the Week’, written by Steven Hoober from Little Springs Design. He looks at the design of battery indicators on portable devices and explains why many are over-engineered. Such a tiny thing – yet so many ways to get it wrong!

Talking of batteries, Antoine RJ Wright has been asking what needs to happen before we all ditch our computers for mobile phones. Perhaps unsurprisingly, better battery life is at the top of the list.

Mobile technology’s been in the mainstream press too, with the security of BlackBerry devices being scrutinised by individuals and governments. C Enrique Ortiz has been taking a look at the implications of a BlackBerry ban in certain countries.

Ajit Jaokar has written an article about using wireless sensors in conjunction with Twitter and WordPress. The technology can be used to automatically post online updates in the event of a forest fire. Very clever.

And Judy Breck at Smart Mobs suggests we take app store growth predictions with a pinch of salt.

Time to take a break from all that reading. Peggy at MSearchGroove has produced a podcast that investigates how small businesses can benefit from mobile marketing – and why mobile marketing is a particularly good fit for small businesses. Given that the smallest businesses often have particularly good relationships with their customers, a permission-based mobile campaign can make a lot of sense.

I’ll conclude my list of entries with a recent post of ours about smart meters. It’s what would probably be called “Smart Meters 101” in the USA… but as we’re not there, we’ve called it “Everything you need to know about smart metering in the UK”. There's the choice of a podcast or a transcript depending on your preference.

You may have spotted a gap in the hosting schedule for Carnival of the Mobilists next week, which means there’s an opportunity for you (yes, you!) to step into the breach. Whether you’re a potential first-time host or a regular at CotM, have a word with Peggy Anne Salz and book yourself a place in history.

Well, that’s all from me. Thanks for calling into The Fonecast to read this week’s Carnival of the Mobilists. We at TheFonecast.com produce a free podcast for the UK mobile phone industry every week; you can find it on iTunes, you can pick it up from our RSS feed and you can listen or download from TheFonecast.com.

You can also follow us on your mobile phone; visit http://thefonecast.com and you’ll discover our sparkling new mobile website. Alternatively, text the word FONE to 07781482797 from your mobile phone and we'll send you a link by SMS. (Standard operator text and data charges apply).

Carnival of the Mobilists

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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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