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Saturday, July 9, 2011

This week at The Fonecast: 9th July 2011

Mark Bridge writes:

Roaming charges are back in the news this week. Not the latest round of price cuts (or, to be technically correct, lower price caps) but the European Commission’s plans for the future. As well as continuing the downward pricing trend for a few more years, Neelie Kroes also wants wholesale interconnection at capped rates and the option of a separate ‘roaming contract’ when you travel abroad.

The European Parliament needs to vote before this becomes law… but I wouldn’t like to bet against it. Certainly not the price reductions, anyway.

Talking of money, eBay is splashing out around $240 million to pick up mobile payment company Zong. It looks like we’ll see Zong’s direct carrier billing – adding purchases to your mobile phone bill – being incorporated with PayPal’s services. Yet another reason for shopping by mobile – and a further explanation of why the mobile payments market is expected to almost treble in value by 2015.

It’s been a mixed week for Three UK. The company has followed Vodafone’s example by partnering with an application store, choosing Ovi rather than Vodafone’s Android deal – but it’s also had another run-in with the Advertising Standards Authority. Once again, giffgaff came out on top. Victory for the smaller guy (and no sign of a broken toe).

On the subject of virtual networks, it’s been reported that Lebara could be sold or floated on the stock exchange. Sticking with the subject of takeovers, HTC is acquiring graphics technology company S3 Graphics (and its patent collection) for $300 million. And while we’re discussing handset manufacturers, Nathan Vautier is expected to leave his role as MD of Sony Ericsson UK and Ireland in the next few months.

Finally, in a week when voicemail hacking has been all over the media (to varying degrees), it seems somehow appropriate to end with a report about overheard conversations. A study from Intel says talking too loudly on a mobile phone in public is the worst breach of mobile manners, coming ahead of texting during a date or using your laptop at dinner. Smoking and swearing were deemed the most inappropriate behaviour for public spaces, with those mobile phone conversations in third place overall. Shhh!


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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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