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Monday, July 11, 2011

Dead phone boxes are now ready for saving lives

Mark Bridge writes:

BT telephone boxThe public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they’d like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the fixed-line payphone taken out)… and 1,500 have been adopted so far.

One of the latest innovations for these disused kiosks involves fitting them with defibrillator equipment, thanks to BT’s partnership with the Community Heartbeat Trust. BT is paying for the machines to be fitted in five kiosks across the country. Defibrillation equipment is fitted inside the kiosk in a secure vandal-resistant steel cabinet; the combination lock for the cabinet is available from the emergency services by calling 999.

Using the defibrillator machine requires no training because it provides step-by-step spoken instructions. It even analyses the casualty to determine if they are suffering from cardiac arrest. When necessary, it can deliver a powerful electric shock to restore a normal heartbeat to the sufferer.

Martin Fagan, national secretary of the Community Heartbeat Trust, said “We are immensely grateful to BT for their help in this novel use of a familiar icon, phone boxes are ideal locations for emergency medical equipment because they’re often in the centre of a village. With something as serious as a cardiac arrest, time is of the essence, and unfortunately the emergency services can’t always reach country villages in the recommended five minutes. We hope that many more people will adopt their kiosk and enlist our help to save lives in rural communities.”

Currently 100,000 calls are made each day from public payphones, although the number of calls made from payphones is falling by 25% annually. Almost two-thirds (64%) of UK phone boxes are unprofitable.

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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

Author: The Fonecast
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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

Author: The Fonecast
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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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