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Friday, July 22, 2011

The fight against mobile bullying gets smarter with Bully Block

Mark Bridge writes:

With mobile phones becoming smarter – and increasing numbers of children using these smartphones – it’s not surprising to hear that bullies are taking advantage of mobile technology. ‘Cyber-bullying’ is now in the Oxford English Dictionary... and some people have even called for a ban on mobiles in schools in an attempt to reduce bullying.

Taking a high-tech perspective in the fight against mobile bullying is Sedgrid Lewis, CEO of Spy Parent LLC. His company recently launched an anti-bullying application for mobile phones. It’s called Bully Block and currently costs just 80p ($1.29) in the Android Market.

Before becoming an app developer, Sedgrid had experience in the fields of juvenile crime and social work – so he seemed the perfect person to talk to about mobile phone bullying. I started our conversation by asking him how much of a problem mobile bullying and cyber-bullying was.

“From our experience it’s a huge problem here in the United States with the explosion of social media. There used to be more of a ‘traditional’ bullying situation where kids would get into fights in schoolyards; now it’s a lot more of kids harassing each other - verbal attacks, a lot of threats - over their cellphone, over the internet. The US Department of Education did a study: over a million kids have been [cyber] bullied over the last year. Parents haven’t caught up with the technology.”

So what does Bully Block do?

“It has a couple of features. One is your standard ‘block’ feature, which means that any inappropriate call that comes through, any inappropriate text message, any inappropriate picture, the user of the phone can block those pictures, those texts and those phone calls. The other feature is there’s a ‘stealth recorder’ to address more traditional bullying. If a kid is surrounded by a bully, there’s a button that will turn the application into a stealth recorder, meaning they can record any sound around them without that person knowing.”

Sedgrid also offered advice for parents whose children are being cyber-bullied.

“Don’t take away a child’s line of communication. We see a lot of parents that take away the cellphone once these incidents start happening; that’s one of the worst things you could do because what usually happens on a child’s part is they don’t tell out of that fear they’re going to get their equipment taken away. Don’t over-react, listen to what they have to say.”

You can listen to the full interview with Sedgrid Lewis about cyber-bullying and Bully Block on our website, via iTunes or by downloading the MP3 file.
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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

Author: The Fonecast
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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

Author: The Fonecast
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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

Author: The Fonecast
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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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