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Thursday, November 15, 2012

Three adds more than a million UK customers in the last 12 months

Network upgrades delivering 3G mobile data speeds of 20Mbps

Three, the Hutchison 3G network in the UK, says it’s added more than 1.04 million customers in the past 12 months. It now has 8.8 million UK customers, with 301,000 joining in the last quarter alone.

The network is also deploying DC-HSDPA (Dual Carrier High Speed Downlink Packet Access) technology to upgrade its network and is increasing the speed of its backhaul connection to the internet. 39% of the UK population already has access to this ‘Ultrafast’ network, with half the UK population due to be covered by the end of 2012 and more than 80% of the population expected to be covered by April 2013. Speeds of over 20Mbps have been reported by Three UK customers using DC-HSDPA devices such as the Apple iPhone 5, the Sony Xperia T and the Windows Phone 8X by HTC.

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Dave Dyson, Chief Executive of Three UK, said “We have led the adoption of smartphones in the UK by giving our customers great coverage, fast speeds and compelling price plans. These network improvements are designed to maintain our position as the fastest growing UK mobile operator. Our Ultrafast network is giving more people in more places access to an even faster mobile internet experience. But mobile internet is about more than just technology. All-you-can-eat data at prices to suit everyone and peace of mind bundles that guarantee no surprise data bills are designed to allow customers to get the most enjoyment from their smartphones.”

In addition, Three’s Wholesale business unit has launched a cloud-based machine-to-machine platform that makes it quicker and easier to set up a virtual mobile network for M2M devices. The Ericsson-supplied platform will enable MVNOs for M2M devices to go live within just two weeks.

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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

Author: The Fonecast
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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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Recent Podcasts

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Podcast - 15th January 2016

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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