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Monday, December 3, 2012

Last week at The Fonecast: 3rd December 2012

Innovation, legislation and anticipation

Mark Bridge writes:

As the end of the year approaches, so the volume of ‘real news’ tends to reduce as it’s replaced by annual reviews and seasonal surveys. We’ll be joining in with our predictions for 2013 in a few weeks’ time... but first, here’s a look back at the biggest stories from the past seven days.

Nokia started the week by launching the Nokia Asha 205; a featurephone with a QWERTY keyboard and a dedicated Facebook button. It’s not the first ‘Facebook phone’ – I’d say 2008’s INQ1 took credit for that – but the presence of a physical Facebook key marks it out from the competition.

Musician, entrepreneur and technology lover will.i.am also had a product launch this week. The i.am+ foto.sosho (think ‘photo social’) fits on an iPhone 4 or 4S and offers a choice of different lenses as well as photo editing and sharing. Apparently the forthcoming iPhone 5 version will replace the camera sensor entirely.

In Spain, the country’s three main mobile network operators launched cross-network Rich Communication Services through the GSMA’s joyn brand, while Chevrolet in the USA planned to let Apple’s Siri voice-control technology link with its in-car entertainment system.

And dear old RIM maintained its “please wait for BlackBerry 10” campaign by releasing a new prototype device for application developers. Mind you, it also lost a patent ruling that could see Nokia blocking the sale of BlackBerry handsets in the UK, the USA and Canada. I’m expecting a licensing agreement before too long.

In addition, there was bad news for two men who’d run a UK marketing company called Tetrus Telecoms. Sending spam SMS messages resulted in them being fined a total of £440,000 by the UK Information Commissioner’s Office.

Finally to some of those end-of-year stories I mentioned. Business advisory firm Deloitte LLP has calculated that around £300 million of Christmas spending in the UK will be bought on smartphones, with a further £3.2 billion ‘influenced by’ smartphone use. Mobile search specialist Mobile Commerce has analysed the year’s top mobile search terms (Facebook, Google, YouTube) and the music tagging magicians at Shazam have used their technology to predict next year’s hits. Curiously, no-one from X Factor is on the list.

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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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