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Wednesday, May 7, 2014

Companies should use the 'Bring Your Own' trend to plan for the future, suggests new report

The rapid growth in the ‘Bring Your Own Device’ trend could be harnessed for Research & Development, suggests a new report from advisory business CEB.

It notes that 64% of employees already use their own technology devices for work purposes - but says ‘BYOD’ with tablets and smartphones is only the tip of the iceberg.

The next wave of this trend is expected to be less tangible: Bring Your Own Information, Bring Your Own Networks and Bring Your Own Applications.

According to CEB, more than 40% of employees already use ‘unofficial’ external information sources for work purposes: from Google searches to personal databases. It’s also found that 24% of employees have chosen their own collaboration tools, including shared cloud services such as Dropbox and Box.net, while 21% use non IT-supported analytic and data visualisation tools.

The recommendation from CEB is that IT departments should work with employees to understand the tools they’re using and to educate them about any risks. This offers a way to promote and share best practice rather than trying to prevent BYO activities.

Andrew Horne, Managing Director of the CEB CIO Leadership Council, said “Business-led IT is here to stay. CIOs should not see the BYO trend solely as a risk or as a symptom of underperformance by IT-supported tools, but rather an opportunity to find the very best tools to get the job done. No one is better placed to identify which tools will make employees more productive than the employees themselves. If managed correctly - and with official policies in place - it can provide faster access to new capabilities and a much better fit with individual employee workflows.”

Almost 10,000 employees were surveyed by CEB for its BYO study.

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Opinion Articles

How the right mobile phone technology can turn anyone into a spy

Mark Bridge writes:

A few weeks ago I received a phone call out of the blue. It went something like this:
“I think my partner's cheating on me. How can I get into the GPS on his phone to find out where he is?”

I'm no secret agent. Nevertheless, it got me thinking.

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To SIM or not to SIM; that is the question

Mark Bridge writes:

The last couple of weeks have seen the ‘embedded SIM’ making headlines.

The term ‘embedded SIM’ has previously been used to describe non-phone equipment with a SIM card pre-installed in a built-in 3G modem. Technically the modem was embedded, not the SIM – but it looks as though genuinely embedded SIMs could be just around the corner.

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How we could use mobile technology to destroy personal privacy

Mark Bridge writes:

Head to any major city, look around and you’ll see tourists recording their visit. Some have digital cameras, some have phones and some are shooting video.

It’s the same kind of scene when you go to a concert. The performer on stage will be looking at a sea of blue faces, all illuminated by their smartphones. This, I reckon, could be the beginning of the end of privacy.

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What's the value of mHealth?

James Rosewell writes:

Any healthcare solution involving some component of mobile technology seems to come under the banner mHealth. A solution that captures information about diabetes sufferers' blood sugar levels via prompted text messages and relays this information to a physician would be considered mHealth. Providing feedback to the diabetes patient about a change in dosage following review by the physician makes the solution even better. Linking devices that automatically monitor blood sugar levels and dispense insulin involving a remote computer and physician to monitor the real-time situation moves the solution on a level still. All these examples show how mobile technology can be used to improve quality of life.

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How to mess up a customer relationship with SMS marketing

Mark Bridge writes:

Do you want to know how to foul up your customer relationships?  How to use mobile marketing to reduce customer loyalty?  Then gather around, dearly beloved, for I have a case study you're sure to appreciate.

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Recent Podcasts

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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