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Wednesday, October 12, 2011

Theoretical battery life isn't acceptable in phone specs, says ASA

The Advertising Standards Authority has upheld a complaint against Sony Ericsson for the phone specifications shown on its website.

The web page for the Xperia X8 smartphone claimed ‘Standby time (up to) 446 hours’ with a note below reading ‘Battery performance may vary depending on network conditions and configuration, and phone usage’. An ASA investigation was launched after receiving a complaint that suggested the standby time for the smartphone was substantially less than the advertised figure.

Sony Ericsson explained that the standby power consumption was affected by a wide range of factors, which was why standby time specifications could only be compared in a laboratory environment. It provided test data that showed the phone could achieve a standby time of 446 hours in laboratory conditions.

The ASA acknowledged that battery life was affected by a number of factors. However, because the maximum standby time wasn’t described as being theoretical, the ASA felt that consumers would believe the battery was capable of lasting this long during normal consumer use (subject to the other factors stated in the ad). As a result, Sony Ericsson has been told not to repeat the claim that the Xperia X8 has a standby time of up to 446 hours without suitable qualification.

Sony Ericsson has now updated its website.

[ASA adjudication]

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Opinion Articles

Hotel phone charges demonstrate the value of packing your mobile

Mark Bridge writes:

I like hotels. Free biscuits in your room and all the portions of UHT milk you can drink. But the phone calls... that's a different story.

Dearie me, you're paying for that hospitality tray when you pick up the phone.

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Charlie Chaplin, a mobile phone and a time-travel mystery

Mark Bridge writes:

A Charlie Chaplin DVD includes an image of a woman using a mobile phone in 1928.

That’s the suggestion surrounding a YouTube clip that’s currently received more than 2½ million hits since it was posted online last week.

Author: The Fonecast
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Why the Sat-Nav Application Model is Broken

James Rosewell writes:

Most Sat-Nav applications are now obtained via the Application Store used on the mobile phone. Navigon have gone so far as to remove access to their application via any other route. Application Stores are now the only choice. This move to a platform-specific sales model is a massive mistake.

Author: The Fonecast
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Come on, Steve Jobs – why don't you attack a few more mobile companies?

Mark Bridge writes:

Mark Zuckerberg's girlfriend breaks up with him acrimoniously. So off he goes and creates Facebook. Yes, there's nothing like an insult to fire up the creativity. Well, that's certainly what the plot of The Social Network would like you to think.

And, you know, it's got a point. In fact, I'd go as far as to say that sticking two fingers up at the opposition seems to be the new way of doing business.

Author: The Fonecast
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The positive cult of giffgaff

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

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