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Thursday, May 31, 2012

40% of UK smartphone customers use maps

The UK leads Europe when it comes to maps on smartphones, according to new research from comScore. Its MobiLens and MMX services have been looking at smartphone and computer usage in France, Germany, Italy, Spain and the United Kingdom.

Overall, an average 35% of smartphone users and 49.5% of computer users had accessed mapping sites across the EU5 countries. Smartphone map users had increased by 55% during the past year, with map use on computers increasing by 8%.

The UK was the top market for map use on smartphones at 40.2%, while France was top for computers with 53.4%.

Hesham Al-Jehani, European mobile product manager at comScore, said “Smartphones are quickly becoming the primary platform for on-the-go services such as maps and navigation. With apps such as Google Maps coming pre-installed on many phones it’s becoming second nature for many of us to rely on the smart device in our pocket to show us the way. The days of checking routes in advance and printing maps to take with us will soon be in our rear view mirror.”

When smartphone usage was measured according to operating systems, 53.4% of European iPhone users had accessed maps on their phones, along with 39.8% of Android owners, 34.5% of Microsoft users (Windows Phone / Windows Mobile) and 24.5% of RIM BlackBerry users.

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Opinion Articles

Hotel phone charges demonstrate the value of packing your mobile

Mark Bridge writes:

I like hotels. Free biscuits in your room and all the portions of UHT milk you can drink. But the phone calls... that's a different story.

Dearie me, you're paying for that hospitality tray when you pick up the phone.

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Charlie Chaplin, a mobile phone and a time-travel mystery

Mark Bridge writes:

A Charlie Chaplin DVD includes an image of a woman using a mobile phone in 1928.

That’s the suggestion surrounding a YouTube clip that’s currently received more than 2½ million hits since it was posted online last week.

Author: The Fonecast
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Why the Sat-Nav Application Model is Broken

James Rosewell writes:

Most Sat-Nav applications are now obtained via the Application Store used on the mobile phone. Navigon have gone so far as to remove access to their application via any other route. Application Stores are now the only choice. This move to a platform-specific sales model is a massive mistake.

Author: The Fonecast
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Come on, Steve Jobs – why don't you attack a few more mobile companies?

Mark Bridge writes:

Mark Zuckerberg's girlfriend breaks up with him acrimoniously. So off he goes and creates Facebook. Yes, there's nothing like an insult to fire up the creativity. Well, that's certainly what the plot of The Social Network would like you to think.

And, you know, it's got a point. In fact, I'd go as far as to say that sticking two fingers up at the opposition seems to be the new way of doing business.

Author: The Fonecast
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The positive cult of giffgaff

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

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