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Thursday, August 22, 2013

Nook advertising campaign breached the ASA advertising code

The UK Advertising Standards Authority has upheld a complaint about recent advertisements for discounted Barnes & Noble Nook eBook readers.

In April Barnes & Noble cut the price of the basic Nook reader from £79 to £29, advertising the product’s availability at Argos, Asda, Blackwell’s, Currys, Foyles, John Lewis, PC World, Sainsbury’s and Very.

However, a complainant said they’d been unable to purchase the item from any of the listed retailers.

Barnes & Noble admitted the product had gone out of stock at its web store and at some retailer partners, although it believed it had made a reasonable estimate of demand for the product based on recent UK sales levels. It said UK retail partners had held stock of over 20 times the previous three months’ average sales when the promotion started.

Nook sales during the promotion were over 120 times the normal sales rate, causing some retailers to quickly run out of stock. Barnes & Noble worked to distribute remaining stock evenly throughout the market, put an ‘out of stock’ message on its UK web site and stopped running its press ad in early May.

Despite this the ASA upheld the complaint, noting that that Barnes & Noble had not provided it with sufficient evidence to show the stock estimate was reasonable. Although Barnes & Noble had based its estimate on recent UK sales data, the ASA considered that B&N should have based the estimate on responses to a previous similar offer.

[ASA adjudication]

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Opinion Articles

Hotel phone charges demonstrate the value of packing your mobile

Mark Bridge writes:

I like hotels. Free biscuits in your room and all the portions of UHT milk you can drink. But the phone calls... that's a different story.

Dearie me, you're paying for that hospitality tray when you pick up the phone.

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Charlie Chaplin, a mobile phone and a time-travel mystery

Mark Bridge writes:

A Charlie Chaplin DVD includes an image of a woman using a mobile phone in 1928.

That’s the suggestion surrounding a YouTube clip that’s currently received more than 2½ million hits since it was posted online last week.

Author: The Fonecast
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Why the Sat-Nav Application Model is Broken

James Rosewell writes:

Most Sat-Nav applications are now obtained via the Application Store used on the mobile phone. Navigon have gone so far as to remove access to their application via any other route. Application Stores are now the only choice. This move to a platform-specific sales model is a massive mistake.

Author: The Fonecast
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Come on, Steve Jobs – why don't you attack a few more mobile companies?

Mark Bridge writes:

Mark Zuckerberg's girlfriend breaks up with him acrimoniously. So off he goes and creates Facebook. Yes, there's nothing like an insult to fire up the creativity. Well, that's certainly what the plot of The Social Network would like you to think.

And, you know, it's got a point. In fact, I'd go as far as to say that sticking two fingers up at the opposition seems to be the new way of doing business.

Author: The Fonecast
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The positive cult of giffgaff

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

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