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Sunday, June 20, 2010

Four out of five mobile apps will be free in 2014

A new report from Pyramid Research has calculated that the total download volume of free and paid applications will increase from 5.7 billion in 2009 to 41.1 billion in 2014. However, the proportion of free apps is increasing. Including downloads from operator portals, the proportion of free downloads increased from around 30% in 2008 to 54% last year – and is expected to keep growing until 2014, when it'll stabilise at around 80%.

Jan ten Sythoff, who wrote the report for Pyramid Research, said "Although paid apps have increased substantially in volume with the emergence of app stores, free apps have really boomed, revolutionizing the mobile advertising market. We believe, for instance, that Apple’s acquisition of mobile advertising network Quattro Wireless in early 2010 demonstrates that the company wants to monetize the billions of free apps being downloaded onto iPhones."

According to ABI Research, the total number of application downloads from app stores will peak in 2012/2013 before starting to decline slowly. However, even at the end of 2015, it expects around 1.2 billion apps to be downloaded worldwide.

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Opinion Articles

Nectar only really cares about iPhone owners

Mark Bridge writes:

Never mind customer loyalty, if you don't have an Apple iPhone you're a second-class consumer. That's the message I seem to have received from Nectar, the multi-retailer loyalty card company.

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BlackBerry's PlayBook and Sony Ericsson's LiveView: spot the similarities

Mark Bridge writes:

RIM and Sony Ericsson each reveal a new product within 24 hours. One has a 7-inch screen and a big announcement at the company's developer conference. The other, with a 1.3-inch micro-display, has a lower-key launch. Yet it's the similarities that have attracted my attention.

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Fixed-line telecoms providers have a lot to learn about customer service

Iain Graham writes:

Woe is me!  I recently did a foolish thing, I tried (and unfortunately succeeded in) changing my home broadband supplier!  Let me begin at the beginning...

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Let's stop being so girly about mobile phones

Mark Bridge writes:

I remember the 1980s. In fact, I rather enjoyed them. Hang on a sec, hear me out. There really was some good stuff there – not least the renaissance of "sisters doin' it for themselves". Oh, and the launch of the UK's first cellular mobile phone network.

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Over The Air 2010 – one man's summary for the wider mobile industry

James Rosewell writes:

I arrived at Imperial College for an oversubscribed Over The Air 2010 not really knowing what to expect but totally open-minded. I found innovation, ideas and inspiration.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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