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Tuesday, April 24, 2012

InMobi says Apple remains the most popular mobile manufacturer in the UK

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012. The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

The Q1 2012 InMobi report keeps Apple’s iOS in the top spot with 45.7% of all ad impressions, although this is slightly down from Q4 2011. All top three handsets in Q1 2012 were Apple devices; the iPhone, iPad and iPod. In second place is Android, up to 26.1%.

Lee Blyth, Head of UK Sales at InMobi, said “This is our first Mobile Insights report in the UK this year, and we have seen a strong increase of the mobile web, which holds a 78 per cent share of total advertising impressions, a 20 per cent increase from Q4 2011. The InMobi network is serving 9.5 billion impressions, demonstrating that the reach offered by mobile devices to local, regional and global brands is continuing to grow. As 20 per cent more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by more than 20 to 1, allowing more opportunities for premium publishers to create more engaging, interactive rich media ads.”

InMobi UK mobile OS share Q1 2012

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Opinion Articles

Our surveys reveal a preference for Android and right-handed phone usage

Mark Bridge writes:

In recent months we’ve run some surveys on our home page. The results make interesting reading (although we’ll happily admit they’re not likely to be representative of UK mobile users in general).

First, we asked “Which Operating System will be on your next handset?”

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Santa's bringing tablets this Christmas

Mark Bridge writes:

Santa’s bringing tablets this Christmas – and I’m not talking about the plink-plink-fizz of Alka Seltzer. These are tablet computers… and they’re going to be everywhere.

It all started with the Apple iPad; a device so widely anticipated, the TV advertisements didn’t even need to say what it did.

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DEFINITION OF MOBILE - Friday 10th September 2010

The Definition of Mobile event promises a distinctly different perspective for those interested in the future of mobile, summarising the key facts big business needs to grasp to execute a successful mobile strategy.

We'll be bringing you a summary of the key points during mid-September.

Author: The Fonecast
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Carnival of the Mobilists #236

The best and brightest mobile-related blogging from the last seven days is now online at MSearchGroove.com. Peggy Anne Salz, this week's Carnival host, looks at a wide range of topics – including an in-depth post from Ajit Jaokar refuting recent suggestions that the web is dead.

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When it comes to mobile phone numbers, is the USA living in the past… or showing us the future?

Mark Bridge writes:

Last week the Wall Street Journal published a feature that explained how techies in New York wanted the city’s 212 area code as part of their mobile phone numbers. This may seem strange from a UK perspective until you realise that American mobile phone numbers don’t have dedicated mobile ‘dialling codes’. Instead, they’re all prefixed with a local area code and cost the same to call as those landline numbers they mimic.

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