Latest Podcast



Featured Articles

MMA sets up $1 million research to measure the impact of mobile marketing

The Mobile Marketing Association has arranged over $1 million in funding to launch new global research into the impact of mobile marketing.

The project, which is believed to be the first global research project of its kind, will test real marketing campaigns to determine the economic value of investing in mobile channels compared to traditional marketing channels. It’s been named SMoX.me: Smart Mobile Cross Marketing Effectiveness.

Details of the full announcement are below.


MMA secures over USD 1 million for first-ever global cross marketing effectiveness research to measure the impact of mobile

Consortium partners include Vodafone, Pandora and The Weather Channel

London, July 16, 2012 – Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over USD 1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix. Called SMoX.me for Smart Mobile Cross Marketing Effectiveness, the research will test real in-market marketing campaigns to determine the relative economic value of investing in mobile channels compared to traditional marketing channels.

Stuart previously led the landmark Cross Media Optimization Study (XMOS) series starting in 2002, turning it into the largest advertising industry research program ever conducted working with leading brands including McDonalds, Ford, Colgate, ING & many others. XMOS provided the first-ever opportunity for marketers to determine the optimal mix of internet media, TV, radio and print advertising drawn from real world, in-market results.

"We are extremely happy that the MMA is leading the charge with the Mobile Cross Marketing Effectiveness Study. With the radical shifts in consumer media consumption all around the world, it is vital that marketers get quantitative guidance from the industry on how to best optimize Mobile in the marketing mix," said Jack Haber, VP, Global Advertising and Digital for Colgate-Palmolive, which was a leading participant in the original Cross Media Study, XMOS. "This research has the potential to transform how marketing budgets are allocated in the same way as XMOS did."

12
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 8452

Tags: advertising research marketing mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Our surveys reveal a preference for Android and right-handed phone usage

Mark Bridge writes:

In recent months we’ve run some surveys on our home page. The results make interesting reading (although we’ll happily admit they’re not likely to be representative of UK mobile users in general).

First, we asked “Which Operating System will be on your next handset?”

Author: The Fonecast
0 Comments
Article rating: No rating

Santa's bringing tablets this Christmas

Mark Bridge writes:

Santa’s bringing tablets this Christmas – and I’m not talking about the plink-plink-fizz of Alka Seltzer. These are tablet computers… and they’re going to be everywhere.

It all started with the Apple iPad; a device so widely anticipated, the TV advertisements didn’t even need to say what it did.

Author: The Fonecast
0 Comments
Article rating: No rating

DEFINITION OF MOBILE - Friday 10th September 2010

The Definition of Mobile event promises a distinctly different perspective for those interested in the future of mobile, summarising the key facts big business needs to grasp to execute a successful mobile strategy.

We'll be bringing you a summary of the key points during mid-September.

Author: The Fonecast
1 Comments
Article rating: No rating

Carnival of the Mobilists #236

The best and brightest mobile-related blogging from the last seven days is now online at MSearchGroove.com. Peggy Anne Salz, this week's Carnival host, looks at a wide range of topics – including an in-depth post from Ajit Jaokar refuting recent suggestions that the web is dead.

Author: The Fonecast
0 Comments
Article rating: No rating

When it comes to mobile phone numbers, is the USA living in the past… or showing us the future?

Mark Bridge writes:

Last week the Wall Street Journal published a feature that explained how techies in New York wanted the city’s 212 area code as part of their mobile phone numbers. This may seem strange from a UK perspective until you realise that American mobile phone numbers don’t have dedicated mobile ‘dialling codes’. Instead, they’re all prefixed with a local area code and cost the same to call as those landline numbers they mimic.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First91929394969899100Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement