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Sunday, January 30, 2011

In-app advertisements are often clicked in error, says research

47% of mobile app users in the USA say they click on more mobile ads by mistake than they do deliberately, according to new research. The study was conducted by Harris Interactive on behalf of online advertising company Pontiflex. It suggests almost half of mobile ad spending is wasted.

Younger people are particularly likely to click by accident; 61% of mobile app users aged 18-34 click or tap on mobile ads by accident more often than by intention.

Zephrin Lasker, co-founder and CEO of Pontiflex, said “Clicks aren't an effective way of measuring mobile ad campaigns and these survey findings prove it. First, by taking the user out of the app to a clunky browser, clicks make for a disruptive experience. Second, the fact that most people say they click on ads by mistake more often than they do on purpose is particularly striking. If you are a mobile marketer, why would you run a Cost-Per-Click campaign?”

The Pontiflex survey showed that 95% of mobile app users use free apps and 41% use paid apps.

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Opinion Articles

When it comes to mobile network coverage, the customer isn't always right

Mark Bridge writes:

The adage that “the customer is always right” has apparently been disproved by a recent survey of mobile phone users.

Mobile News reports that virtual networks Virgin Mobile and Tesco Mobile outperformed their network partners in a recent customer satisfaction survey carried out by research firm YouGov for price comparison website uSwitch.

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Catherine Zeta-Jones and the security of touchscreen passwords

Mark Bridge writes:

I knew I’d seen it before. Towards the end of last week I read about a study from the Department of Computer and Information Science at the University of Pennsylvania that said it was pretty easy to identify passwords from smudges on touchscreen mobile phones.

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Unlimited Internet means just 1GB at O2

James Rosewell writes:

Yesterday I received the following text message from O2: “You’ve gone over your data allowance on your mobile. You need to cut down or get a bigger Bolt On to keep using the internet.” I thought this was strange as I’ve an unlimited data bolt on applied to my O2 UK contract so I decided to telephone O2 customer services to find out a little bit more. Here’s what happened.

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Carnival of the Mobilists #235

This week's Carnival of the Mobilists – the best mobile blogging (and podcasting!) of the last seven days – is online at Tam Hanna's new TamsBada site. As always, you'll find a wide variety of mobile-related subjects and discussions.

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I want to live in a world... where mobile tariffs are easy to compare

Mark Bridge writes:

Supermarkets. You either love ‘em or hate ‘em. Actually, that’s not true. Most of us seem to be happy enough with a half-price bottle of wine but less convinced about globalisation and supplier relationships.

But none of that’s bothering me today. Instead, I’m troubled – as I have been for several months – by the TV commercial for Tesco’s prepay mobile phone tariff.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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