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Monday, April 11, 2011

Half of all tablet device sales will be Apple iPads for the next three years

A new report from Gartner says the Apple iOS will dominate table device sales until 2015 - and will account for more than half of annual tablet sales for the next three years.

69% of tablets sold this year are expected to have the Apple iOS, dropping to 47% in 2015. Meanwhile the Google Android OS is forecast to almost double its share of the media tablet market from 20% in 2011 to 39% in 2015.

Carolina Milanesi, research vice president at Gartner, said “Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem. Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”

Worldwide sales of media tablets to end-users by OS (thousands of units)

OS

2010

2011

2012

2015

Apple iOS

  14,766

  47,964

   68,670

  138,497

Market share (%)

83.9

68.7

63.5

47.1

Android

2,502

13,898

26,382

113,457

Market Share (%)

14.2

19.9

24.4

38.6

MeeGo

107

788

1,271

3,057

Market share (%)

0.6

1.1

1.2

1.0

webOS

0

2,796

4,245

8,886

Market share (%)

0.0

4.0

3.9

3.0

PlayBook QNX

0

3,901

7,134

29,496

Market share (%)

0.0

5.6

6.6

10.0

Other Operating Systems

234

432

510

700

Market share (%)

1.3

0.6

0.5

0.2

Total Market

17,610

   69,780

   108,211

   294,093

Source: Gartner (April 2011)

Gartner has defined a ‘media tablet’ as a device whose primary focus is the consumption of media. It’s based on a touch-screen display with a diagonal dimension that is over 5 inches and is designed for handheld use (i.e. screen size up to around 15 inches). The media tablet runs a ‘lightweight’ OS such as Android/ iOS or a subset of a fully-featured OS such as Windows.

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Opinion Articles

When it comes to mobile network coverage, the customer isn't always right

Mark Bridge writes:

The adage that “the customer is always right” has apparently been disproved by a recent survey of mobile phone users.

Mobile News reports that virtual networks Virgin Mobile and Tesco Mobile outperformed their network partners in a recent customer satisfaction survey carried out by research firm YouGov for price comparison website uSwitch.

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Catherine Zeta-Jones and the security of touchscreen passwords

Mark Bridge writes:

I knew I’d seen it before. Towards the end of last week I read about a study from the Department of Computer and Information Science at the University of Pennsylvania that said it was pretty easy to identify passwords from smudges on touchscreen mobile phones.

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Unlimited Internet means just 1GB at O2

James Rosewell writes:

Yesterday I received the following text message from O2: “You’ve gone over your data allowance on your mobile. You need to cut down or get a bigger Bolt On to keep using the internet.” I thought this was strange as I’ve an unlimited data bolt on applied to my O2 UK contract so I decided to telephone O2 customer services to find out a little bit more. Here’s what happened.

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Carnival of the Mobilists #235

This week's Carnival of the Mobilists – the best mobile blogging (and podcasting!) of the last seven days – is online at Tam Hanna's new TamsBada site. As always, you'll find a wide variety of mobile-related subjects and discussions.

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I want to live in a world... where mobile tariffs are easy to compare

Mark Bridge writes:

Supermarkets. You either love ‘em or hate ‘em. Actually, that’s not true. Most of us seem to be happy enough with a half-price bottle of wine but less convinced about globalisation and supplier relationships.

But none of that’s bothering me today. Instead, I’m troubled – as I have been for several months – by the TV commercial for Tesco’s prepay mobile phone tariff.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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