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Thursday, December 1, 2011

A quarter of businesses expect mobiles to replace desk phones within 2 years

IP communications business BroadSoft has published a survey entitled ‘Mobile Enterprise of the Future’. 400 senior staff responsible for mobile and unified communications IT purchases at US and UK-based businesses were contacted about their company’s communications usage and its plans.

25% of these enterprise IT decision makers believe that desk phones will be replaced by mobile phones within two years - and 44% of enterprises already have at least one-quarter of their workforce operating solely using a mobile phone. In addition, 82% of enterprises have employees using mobile apps for communications and collaboration.

When it comes to handsets and operating systems, 30% of enterprises currently support tablets, 51% support BlackBerry devices, 40% support iPhones and 31% support Android phones.

Leslie Ferry, vice president of marketing at BroadSoft, said “Enterprise end-users are demanding their IT department support a consumer-grade communications experience that includes access to advanced communications services and applications across their preferred mobile communication device. More telling, the survey revealed mobile network operators have a compelling, but closing window of opportunity to be the preferred provider of choice when it comes to delivering unified communications services that keep mobile employees connected via video, instant messaging, web conferencing and presence management, indicating MNOs need to act now, before competitors erode their customer base.”

[Survey results (pdf)]

We’ve spoken to Leslie Ferry from Broadsoft on a couple of occasions in the last few months. You can listen to our November 2010 interview on our website audio player if you click here and our Mobile World Congress 2011 conversation here. Alternatively, find all our podcasts via iTunes.
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Opinion Articles

When it comes to mobile network coverage, the customer isn't always right

Mark Bridge writes:

The adage that “the customer is always right” has apparently been disproved by a recent survey of mobile phone users.

Mobile News reports that virtual networks Virgin Mobile and Tesco Mobile outperformed their network partners in a recent customer satisfaction survey carried out by research firm YouGov for price comparison website uSwitch.

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Catherine Zeta-Jones and the security of touchscreen passwords

Mark Bridge writes:

I knew I’d seen it before. Towards the end of last week I read about a study from the Department of Computer and Information Science at the University of Pennsylvania that said it was pretty easy to identify passwords from smudges on touchscreen mobile phones.

Author: The Fonecast
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Unlimited Internet means just 1GB at O2

James Rosewell writes:

Yesterday I received the following text message from O2: “You’ve gone over your data allowance on your mobile. You need to cut down or get a bigger Bolt On to keep using the internet.” I thought this was strange as I’ve an unlimited data bolt on applied to my O2 UK contract so I decided to telephone O2 customer services to find out a little bit more. Here’s what happened.

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Carnival of the Mobilists #235

This week's Carnival of the Mobilists – the best mobile blogging (and podcasting!) of the last seven days – is online at Tam Hanna's new TamsBada site. As always, you'll find a wide variety of mobile-related subjects and discussions.

Author: The Fonecast
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I want to live in a world... where mobile tariffs are easy to compare

Mark Bridge writes:

Supermarkets. You either love ‘em or hate ‘em. Actually, that’s not true. Most of us seem to be happy enough with a half-price bottle of wine but less convinced about globalisation and supplier relationships.

But none of that’s bothering me today. Instead, I’m troubled – as I have been for several months – by the TV commercial for Tesco’s prepay mobile phone tariff.

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