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Thursday, May 5, 2011

Why the cloud will kill SMS text messages... eventually

Mark Bridge writes:

This week my lovely wife made a rare error in leaving her mobile phone behind when she left the house. Fortunately I was working at home, so I was able to answer her calls and relay her messages. But it got me thinking. What were the alternatives?

Well, Mrs B could have gone online and diverted her voice calls to another number. Perhaps to her desk phone, her work mobile or her VoIP number. Not every UK network lets you do this, although the technology is theoretically there. You just pay for the forwarded part of each call. Alternatively, she could have called her voicemail service and picked up messages remotely (in the style of a rogue News of the World journalist, perhaps).

Her email - which is set up on her phone - can also be accessed as webmail, so there’s no problem there.

But text messages?  They can’t be diverted. Unlike Instant Messaging, which turns up on whichever device you’re using, dear old SMS insists on heading for your SIM card.

Now, there are smartphone apps out there that’ll do SMS forwarding. There may even be SMS forwarding apps that can be started remotely. But that’s messy and ultimately unreliable. After all, what happens when your battery goes flat?

Sure, SMS is simple. SMS works on almost every device. However, those aren’t reasons that concern consumers when they’re buying smartphones.

When the features of SMS are compared with IM, SMS looks pretty inflexible. Instant, multi-device and always-on are today’s buzzwords.

Which leads me to my conclusion. Unless networks introduce some kind of online SMS forwarding option, the service could soon be seen as obsolescent. Legacy. Dying.

In fact, a recent report from consultancy Mobile Youth suggested a fondness for IM could cause a 20% drop in text volumes among younger mobile users within the next two years.

On the other hand, reality TV voting will do its best to keep us sending messages, even if we’re chatting about the show on Facebook. Banks and advertisers seem happy to pay for sending SMS, even if we’re moving away from it.

Yes, I think cloud-based services may make conventional text messaging seem horribly out-of-date. And yes, I think they’ll eventually replace it. But, rather like a bad actor hamming his way through a performance of Count Dracula, it looks as though the death of SMS will be a drawn-out affair.

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Author: The Fonecast
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1 comments on article "Why the cloud will kill SMS text messages... eventually"

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randy fossum

5/6/2011 8:00 AM

As Microsoft Lync server gains steam, then whatever communication tactics users like most form it will emerge as the dominant forms in the workplace. this should be the biggest boost for uc and I think in turn it will drive much of the rest of the communication trends.

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Opinion Articles

Carnival of the Mobilists #234

Mark Bridge writes:

Welcome to TheFonecast.com for this week’s Carnival of the Mobilists, an itinerant online publication that contains the best mobile-focussed writing from the previous seven days.

The summer holidays may have reduced the quantity of online commentary for Carnival #234… but the quality remains unaffected.

Author: The Fonecast
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Everything you need to know about smart metering in the UK

In recent months there’s been a lot of talk about smart metering and the wider subject of machine-to-machine communications. With well over 100% penetration of mobile phones in the UK, the promise of machines exchanging information over the mobile network offers operators a new opportunity for growth.

To explain more about the technology and the potential, we invited Ross Catley to join us for this week’s edition of The Fonecast. Ross has worked in the utility & telecommunications industries and is now a consultant who advises on smart metering.

Here’s an edited transcript of our interview.

Author: The Fonecast
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Wholesale Application Community (WAC) – Mobile Networks Respond to Apple

James Rosewell writes:

Mobile network operators have responded en-masse to the success of Apple’s App Store. Apple should be very concerned. The Wholesale Application Community (WAC) has been formed as a corporate entity today with representation from AT&T, China Mobile, Deutsche Telekom, France Telecom, GSMA, KT Corporation, NTT DOCOMO, SK Telecom, Smart Communications, SOFTBANK MOBILE Corp., Telecom Italia, Telefónica, Telekom Austria Group, Telenor, Verizon and Vodafone. Not many major Mobile Network Operators (MNO) are missing from the list.

Author: The Fonecast
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Apple's quarterly results: bloodbath or brilliance?

Mark Bridge writes:

They were a proud race. Proud of their individuality. Proud of the simple yet high-tech environment they inhabited.

But their population wasn’t growing as quickly as it had. They weren’t dying out – far from it, because they were committed to the cause – but there weren’t as many bright new faces as there’d been before. And now the Others were moving closer.

Yes, they’d done their best to resist the Others. They’d tried moving into new areas; not running away but expanding. It seemed to work. A new generation – a new race, some said – had been born. Different, yet the same. So why did they still feel as though the Others were getting dangerously close?

That’s not the opening of the worst science-fiction novel of all time. It’s the place where some people think Apple finds itself at the moment.

Author: The Fonecast
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Why Facebook is a friend of anonymity

Mark Bridge writes:

Mention 'anonymity' to anyone these days and it's pretty likely they'll start talking about Facebook. Maybe Google Street View, maybe RF chips in passports... but probably Facebook.

This 'over sharing' of personal information is a far cry from the situation a few years ago. Once, no-one on the internet really admitted who they were. That New Yorker cartoon - "Nobody knows you're a dog" - wasn't far off the truth. You couldn't tell a dungeonmaster from a librarian when they were online.

Author: The Fonecast
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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
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