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Tuesday, September 13, 2011

Android is now Europe's 2nd favourite mobile OS

The latest data from the comScore MobiLens service shows that almost a quarter of European smartphone users now have an Android device. However, Symbian still remains as the most-used operating system.

Jeremy Copp, comScore Europe vice president for mobile, said “Smartphone adoption has seen significant growth from the previous year, driven in large part by the increasing popularity of the Google Android platform. Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform. Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape.”

Smartphone usage in France, Germany, Italy, Spain and the United Kingdom was measured during July 2011. 88.4 million mobile subscribers across the five chosen EU countries said they used smartphones, up 44% from the previous year. Android was the fastest-growing smartphone platform, increasing its market share from 6% last year to 22.3% this year. Symbian, which retained the overall lead, saw its share slip from 53.9% to 37.8%.

Top smartphone platforms in the EU5 by share of smartphone users

  July 2010 July 2011
Symbian 53.9% 37.8%
Android 6.0% 22.3%
Apple 19.0% 20.3%
RIM (BlackBerry) 8.0% 9.4%
Microsoft 11.5% 6.7%

(3 month average ending July 2011 vs July 2010. Source: comScore MobiLens)

Almost 20 million EU5 smartphone users had Android devices, with the UK containing the greatest number of users. HTC accounted for more than half of all Android devices in the UK, while Samsung had the greatest share of Android devices in France, Germany, Italy and Spain.

Top mobile OEMs for the Android platform in the EU5

  EU5 UK France Germany Italy Spain
HTC 34.6% 50.9% 21.8% 29.8% 24.8% 31.9%
Samsung 31.7% 21.6% 42.3% 32.4% 35.6% 33.9%
Sony Ericsson 15.1% 14.2% 17.4% 14.6% 8.3% 18.8%
LG 5.8% 3.5% 7.8% 6.8% 10.1% 3.4%
Motorola 3.6% 2.1% 3.0% 7.8% 2.4% 2.8%

(3 month average ending July 2011. Source: comScore MobiLens)

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Opinion Articles

Carnival of the Mobilists #234

Mark Bridge writes:

Welcome to TheFonecast.com for this week’s Carnival of the Mobilists, an itinerant online publication that contains the best mobile-focussed writing from the previous seven days.

The summer holidays may have reduced the quantity of online commentary for Carnival #234… but the quality remains unaffected.

Author: The Fonecast
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Everything you need to know about smart metering in the UK

In recent months there’s been a lot of talk about smart metering and the wider subject of machine-to-machine communications. With well over 100% penetration of mobile phones in the UK, the promise of machines exchanging information over the mobile network offers operators a new opportunity for growth.

To explain more about the technology and the potential, we invited Ross Catley to join us for this week’s edition of The Fonecast. Ross has worked in the utility & telecommunications industries and is now a consultant who advises on smart metering.

Here’s an edited transcript of our interview.

Author: The Fonecast
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Wholesale Application Community (WAC) – Mobile Networks Respond to Apple

James Rosewell writes:

Mobile network operators have responded en-masse to the success of Apple’s App Store. Apple should be very concerned. The Wholesale Application Community (WAC) has been formed as a corporate entity today with representation from AT&T, China Mobile, Deutsche Telekom, France Telecom, GSMA, KT Corporation, NTT DOCOMO, SK Telecom, Smart Communications, SOFTBANK MOBILE Corp., Telecom Italia, Telefónica, Telekom Austria Group, Telenor, Verizon and Vodafone. Not many major Mobile Network Operators (MNO) are missing from the list.

Author: The Fonecast
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Apple's quarterly results: bloodbath or brilliance?

Mark Bridge writes:

They were a proud race. Proud of their individuality. Proud of the simple yet high-tech environment they inhabited.

But their population wasn’t growing as quickly as it had. They weren’t dying out – far from it, because they were committed to the cause – but there weren’t as many bright new faces as there’d been before. And now the Others were moving closer.

Yes, they’d done their best to resist the Others. They’d tried moving into new areas; not running away but expanding. It seemed to work. A new generation – a new race, some said – had been born. Different, yet the same. So why did they still feel as though the Others were getting dangerously close?

That’s not the opening of the worst science-fiction novel of all time. It’s the place where some people think Apple finds itself at the moment.

Author: The Fonecast
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Why Facebook is a friend of anonymity

Mark Bridge writes:

Mention 'anonymity' to anyone these days and it's pretty likely they'll start talking about Facebook. Maybe Google Street View, maybe RF chips in passports... but probably Facebook.

This 'over sharing' of personal information is a far cry from the situation a few years ago. Once, no-one on the internet really admitted who they were. That New Yorker cartoon - "Nobody knows you're a dog" - wasn't far off the truth. You couldn't tell a dungeonmaster from a librarian when they were online.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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