Latest Podcast



Featured Articles

Sunday, January 15, 2012

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

For a moment, I thought a recent press release from the US-based Gazelle electronics trade-in service would be this week’s final news story - but now I don’t think it will. Why not?  Let me explain.

Gazelle was at CES in Las Vegas last week, asking attendees about their mobile phone ownership and their outlook on life. It discovered, believe it or not, that iPhone owners are the most up-beat about life, Android customers keep themselves busy and BlackBerry users are pessimists. Incidentally, when I say “believe it or not”, I’m choosing “not”.

But Gazelle insists it’s true. Zero percent of BlackBerry users usually expect the best, contrasting with 29% of iPhone users and 60% of iPad users. Similarly, 52% of iPhone users are optimistic about their future while just 28% of Android smartphone users share that optimism.

Here’s a little more detail:

iPhone and iPad users are optimistic, calm and social

In uncertain times, 29% of iPhone users and 60% of iPad users expect the best
52% of iPhone users and 58% of iPad users are always optimistic about their future
25% of iPhone users and 26% of iPad users don't get upset too easily
65% of iPhone users and 52% of iPad users enjoy their friends a lot

Android users are generally optimistic and active

28% of Android smartphone users and 36% of Android tablet users are always optimistic about their future
48% of Android smartphone users and 64% of Android tablet users think it's important to keep busy
31% of Android smartphone users and 55% of Android tablet users often expect more good things to happen than bad
18% of Android smartphone users and 27% of Android tablet users don't get upset too easily

BlackBerry users are pessimistic and uneasy about their future

33% of BlackBerry users believe if something can go wrong for them, it will
33% of BlackBerry users rarely count on good things happening to them
16% of BlackBerry users hardly ever expect things to go their way
0% of BlackBerry users usually expect the best

Sorry, I’m not convinced. Never mind margins of error and sample sizes, it all seems rather implausible to me. Mind you, if those consumers had been asked about their optimism for the mobile operating system they’d chosen... perhaps those figures wouldn’t be so implausible after all!

You can find our weekly mobile industry podcasts on iTunes, via our RSS feed or on our Facebook page. Alternatively, simply use the built-in audio player on the home page of our website.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 17036

Tags: research opinion android blackberry ipad iphone

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Review: BeeWi BBS020 solar-powered hands-free Bluetooth car kit

Mark Bridge writes:

Persuading mobile phone users not to hold their phone when they’re driving should be a simple task. It’s dangerous, it’s against the law and the penalties include a fine plus points on your licence.

But even then, there’s often an excuse about convenience and usability. Some people don’t like wearing headsets, some don’t like wires and some simply forget to charge the batteries.

That’s why a new hands-free Bluetooth loudspeaker from French company BeeWi caught my eye.

Author: The Fonecast
0 Comments
Article rating: No rating

The simple case of the disguised iPhone 4

Mark Bridge writes:

I remember the launch of Carweek back in the 1990s. It was a motoring magazine produced as a weekly glossy newspaper; a novel format, although one that probably led to its demise. 'Spy shots' of prototype cars seemed then – as now – to be much sought-after, despite them often not showing much resemblance to the finished product. Indeed, I often wondered how you could possibly road-test the handling of a new car when it was covered with unflattering body parts that served to disguise its shape.

Author: The Fonecast
0 Comments
Article rating: No rating

Maria Sharapova and the 'geek porn' of unboxing

Mark Bridge writes:

'Unboxing' is - or was - the new geek porn. We know this because The Register told us so in 2006, when the practice of video recording the unpacking of new consumer electronics products started to become popular. Just over two years later The Independent tried to tell us that unboxing was still the new geek porn but, by then, conventional porn had probably returned to... er... pole position.

Why do I mention this?  Well, Sony Ericsson has just published its own unboxing video featuring tennis player, model, charity worker and Sony Ericsson brand ambassador Maria Sharapova.

Author: The Fonecast
0 Comments
Article rating: No rating

Scaremongering news stories? There's an app for that

Mark Bridge writes:

Here’s a news headline that caught my eye.

Shotgun certificate up for renewal?  There's an app for that

Or, if you prefer…

Police to allow gun users renew licences with iPhone app

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile payments: solutions get dumber while cards get smarter?

Mark Bridge writes:

Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).

Author: The Fonecast
1 Comments
Article rating: No rating
RSS
First9495969799101102103Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement