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Tuesday, February 28, 2012

iZettle expands to Denmark, Finland and Norway - next stop, the UK?

Mobile payment company iZettle, which launched its plug-in ‘chip card’ reader and associated mobile payment app in Sweden last year, has now launched a beta version of its service in Denmark, Finland and Norway. The first 5,000 chip-card readers in each country will be available free of charge.

The service enables anyone with an iPhone or iPad to take credit or debit card payments at any time. Buyers can also share purchase details via Facebook.

There’s no set-up fee, monthly subscription or minimum payment. Instead, each transaction using iZettle is charged 2.75% of the sale plus €0.15 (around 13p). Payments are received by the seller during the following business day.

iZettle is Europay, MasterCard and Visa (EMV) approved and is compliant with the Payment Card Industry Data Security Standard (PCI-DSS).

Mats Taraldsson, the MasterCard executive who heads market development for the Nordic and Baltic region, said “iZettle brings us all one step closer to a world beyond cash. Chip cards are the standard today in most of the world. In just six months iZettle has proven there’s real need and demand for a mobile chip card payment solution that is safe, simple and smart”.

We spoke to iZettle CEO and co-founder Jacob de Geer at Mobile World Congress this morning, where he told us that iZettle had grown the point-of-sale market in Sweden by around 15% since it launched. He also said it was “highly likely” that the UK was the next country for Zettle’s planned expansion.



We’ll be broadcasting the full interview with Jacob de Geer in one of our special Mobile World Congress podcasts this week. Click here to subscribe free on iTunes, click here for our RSS feed or listen to the whole series of MWC broadcasts, which started on Monday.
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Opinion Articles

Review: BeeWi BBS020 solar-powered hands-free Bluetooth car kit

Mark Bridge writes:

Persuading mobile phone users not to hold their phone when they’re driving should be a simple task. It’s dangerous, it’s against the law and the penalties include a fine plus points on your licence.

But even then, there’s often an excuse about convenience and usability. Some people don’t like wearing headsets, some don’t like wires and some simply forget to charge the batteries.

That’s why a new hands-free Bluetooth loudspeaker from French company BeeWi caught my eye.

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The simple case of the disguised iPhone 4

Mark Bridge writes:

I remember the launch of Carweek back in the 1990s. It was a motoring magazine produced as a weekly glossy newspaper; a novel format, although one that probably led to its demise. 'Spy shots' of prototype cars seemed then – as now – to be much sought-after, despite them often not showing much resemblance to the finished product. Indeed, I often wondered how you could possibly road-test the handling of a new car when it was covered with unflattering body parts that served to disguise its shape.

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Maria Sharapova and the 'geek porn' of unboxing

Mark Bridge writes:

'Unboxing' is - or was - the new geek porn. We know this because The Register told us so in 2006, when the practice of video recording the unpacking of new consumer electronics products started to become popular. Just over two years later The Independent tried to tell us that unboxing was still the new geek porn but, by then, conventional porn had probably returned to... er... pole position.

Why do I mention this?  Well, Sony Ericsson has just published its own unboxing video featuring tennis player, model, charity worker and Sony Ericsson brand ambassador Maria Sharapova.

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Scaremongering news stories? There's an app for that

Mark Bridge writes:

Here’s a news headline that caught my eye.

Shotgun certificate up for renewal?  There's an app for that

Or, if you prefer…

Police to allow gun users renew licences with iPhone app

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Mobile payments: solutions get dumber while cards get smarter?

Mark Bridge writes:

Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).

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