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Monday, May 17, 2010

Orange cuts charges for text message donations

Orange is the latest UK network to cut its charges for charities that collect donations by text message, following similar action by O2, Vodafone and WIN plc.

The company says it'll now pass on 90% of all SMS donations between 15p and £10 to any registered charities. It gives 100% of all text donations to its own charity partners including Comic Relief, Sports Relief, Children in Need and the Royal British Legion’s Poppy Appeal.

Helen Davies, Orange UK's Head of Respect & Responsibility, said "Text donating is a quick, easy and more direct channel for donors and we want to encourage more charities to use this as a powerful means for fundraising. We’ve simplified our charges to ensure that 90% of a text donation between 15p and £10 now reaches the chosen charity as standard. We’re keen to raise awareness of the fundraising potential of text donations and we know from our partnership with UNICEF that text appeals are a brilliant way to engage with customers, while raising significant funds that can make a real difference."

Orange customers raised over £600,000 for UNICEF’s Haiti Earthquake Appeal and almost £2 million was raised for Red Nose Day 2009.

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Opinion Articles

Review: BeeWi BBS020 solar-powered hands-free Bluetooth car kit

Mark Bridge writes:

Persuading mobile phone users not to hold their phone when they’re driving should be a simple task. It’s dangerous, it’s against the law and the penalties include a fine plus points on your licence.

But even then, there’s often an excuse about convenience and usability. Some people don’t like wearing headsets, some don’t like wires and some simply forget to charge the batteries.

That’s why a new hands-free Bluetooth loudspeaker from French company BeeWi caught my eye.

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The simple case of the disguised iPhone 4

Mark Bridge writes:

I remember the launch of Carweek back in the 1990s. It was a motoring magazine produced as a weekly glossy newspaper; a novel format, although one that probably led to its demise. 'Spy shots' of prototype cars seemed then – as now – to be much sought-after, despite them often not showing much resemblance to the finished product. Indeed, I often wondered how you could possibly road-test the handling of a new car when it was covered with unflattering body parts that served to disguise its shape.

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Maria Sharapova and the 'geek porn' of unboxing

Mark Bridge writes:

'Unboxing' is - or was - the new geek porn. We know this because The Register told us so in 2006, when the practice of video recording the unpacking of new consumer electronics products started to become popular. Just over two years later The Independent tried to tell us that unboxing was still the new geek porn but, by then, conventional porn had probably returned to... er... pole position.

Why do I mention this?  Well, Sony Ericsson has just published its own unboxing video featuring tennis player, model, charity worker and Sony Ericsson brand ambassador Maria Sharapova.

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Scaremongering news stories? There's an app for that

Mark Bridge writes:

Here’s a news headline that caught my eye.

Shotgun certificate up for renewal?  There's an app for that

Or, if you prefer…

Police to allow gun users renew licences with iPhone app

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Mobile payments: solutions get dumber while cards get smarter?

Mark Bridge writes:

Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).

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