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Friday, May 13, 2011

A fifth of Brits now use mobile banking, says TNS report

A report from TNS says the adoption of mobile finance around the world - using a mobile phone to make payments or to access bank account details - has surged in the last 12 months. Many countries saw the number of new mobile banking users increase by over 100%.

Last year in the UK, just 9.7% of people were using mobile phones to access their bank accounts - but the figure’s increased to 20.4% for 2011. Similarly, the USA has seen rates rise from 11.4% to 21.9%. In China, the percentage of consumers using mobile banking is now 25% - a 150% increase from last year - while Kenya has seen a rise of 200% to this year’s 18% total.

Bob Neuhaus, Global Finance Sector Head at TNS, said “Our insights from the Mobile Life study demonstrate that in more mature markets, mobile banking is simply a matter of convenience, and largely an extension of the PC online experience – allowing the same online convenience, while mobile; however in developing markets mobile may provide an entry point to banking for millions of ‘unbanked’ people, in countries where banking infrastructure is poor, and banking restrictions create barriers.”

Using mobile phones as a ‘mobile wallet’ for payments has more than doubled across emerging markets in the last 12 months, showing a much higher take-up rate than in other countries. The USA moved from 6% in 2010 to 8% in 2011, while mobile wallet usage in Chile has climbed from less than 1% in 2010 to 7% in 2011. Kenya, which already had 10% penetration last year, is now at 25% mobile wallet usage.

[TNS Mobile Life report]

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Opinion Articles

Review: BeeWi BBS020 solar-powered hands-free Bluetooth car kit

Mark Bridge writes:

Persuading mobile phone users not to hold their phone when they’re driving should be a simple task. It’s dangerous, it’s against the law and the penalties include a fine plus points on your licence.

But even then, there’s often an excuse about convenience and usability. Some people don’t like wearing headsets, some don’t like wires and some simply forget to charge the batteries.

That’s why a new hands-free Bluetooth loudspeaker from French company BeeWi caught my eye.

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The simple case of the disguised iPhone 4

Mark Bridge writes:

I remember the launch of Carweek back in the 1990s. It was a motoring magazine produced as a weekly glossy newspaper; a novel format, although one that probably led to its demise. 'Spy shots' of prototype cars seemed then – as now – to be much sought-after, despite them often not showing much resemblance to the finished product. Indeed, I often wondered how you could possibly road-test the handling of a new car when it was covered with unflattering body parts that served to disguise its shape.

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Maria Sharapova and the 'geek porn' of unboxing

Mark Bridge writes:

'Unboxing' is - or was - the new geek porn. We know this because The Register told us so in 2006, when the practice of video recording the unpacking of new consumer electronics products started to become popular. Just over two years later The Independent tried to tell us that unboxing was still the new geek porn but, by then, conventional porn had probably returned to... er... pole position.

Why do I mention this?  Well, Sony Ericsson has just published its own unboxing video featuring tennis player, model, charity worker and Sony Ericsson brand ambassador Maria Sharapova.

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Scaremongering news stories? There's an app for that

Mark Bridge writes:

Here’s a news headline that caught my eye.

Shotgun certificate up for renewal?  There's an app for that

Or, if you prefer…

Police to allow gun users renew licences with iPhone app

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Mobile payments: solutions get dumber while cards get smarter?

Mark Bridge writes:

Last week I spotted a couple of mobile-related news stories that involved payment company MasterCard. One came from CPI Card Group, which had introduced a “next-generation, MasterCard-approved payment tag” (a.k.a. 'sticker') that enabled “any mobile device to be used to make payments anywhere using the worldwide contactless MasterCard PayPass standard” (by sticking it on the back).

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