Launching the BlackBerry BBM messaging and social networking application for Android and Apple iOS devices has resulted in more than 20 million new users joining the service, pushing the total number of monthly active BBM users to over 80 million people. In fact, the Android and iPhone apps had more than 10 million downloads in the first 24 hours of their official release.
Andrew Bocking, Executive Vice President of BBM at BlackBerry, said “It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy. From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers.”