News Articles

Tuesday, February 1, 2011

Most US marketers will be using mobile marketing this year

88% of client-side marketers – those who work in the marketing department of an organisation rather than for an agency - say they’ll use mobile marketing in 2011. That’s the conclusion of a new survey from the US-based Association of National Advertisers (ANA) in partnership with the Mobile Marketing Association.

In addition, 75% planned to spend an average 59% more on their mobile marketing than they did last year.

However, most respondents admit limited results from their mobile initiatives. Only 25% rated their efforts as ‘extremely’ or ‘very’ successful, with 53% describing them as ‘somewhat’ successful.

Bob Liodice, President and CEO of the ANA, said “Mobile is clearly a fast-growing platform for marketers, but it has yet to attain its full potential. With the anticipated increase in adoption this year, we expect to see fresh, innovative approaches, increased brand-building success, and better accountability for this exciting channel.”

The mobile platforms with the highest adoption levels were websites, apps, messaging, display ads and search.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 658

Tags: advertisingusamarketingmma

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement