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Wednesday, March 9, 2011

One in eight mobile customers will use m-tickets by 2015

A new report from Juniper Research forecasts that one in eight mobile phone users worldwide will either have a ‘mobile ticket’ delivered to their phone or will buy a ticket using their phone by 2015. That’s over 750 million users, compared with 230 million people today (around 1 in 20 global mobile users). Tickets are expected to be delivered by a combination of SMS text messages, on-screen bar codes, the mobile web, smartphone apps and NFC.

The next two years are expected to see mobile ticketing become mainstream, with mobile barcode boarding passes and cinema tickets leading the way.

Howard Wilcox, author of the report, said “Mobile technology is moving the ticket machine into our pockets. Our research demonstrated that mobile ticketing will change the way that many people buy and obtain their regular, every day tickets that are mostly printed at the moment. We foresee strong acceptance driven not only by airlines but also cinemas and some sports events: bar coded boarding passes are a clear case in point.”

Regions that are early adopters of mobile ticketing could see 20% of mobile consumers using m-tickets by 2015, according to the report.

[Whitepaper; Report]

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Author: The Fonecast
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