News Articles

Wednesday, June 1, 2011

UK is missing out on mobile shopping, says eBay

Research from online marketplace eBay reckons that coverage problems, poor connections and slow data speeds are costing UK retailers over £1 billion from mobile shopping. It’s asking UK regulator Ofcom to make sure m-commerce is considered and consumer frustrations are taken into account when 4G licences are auctioned.

eBay’s research, conducted by Verdict, says network coverage (79%), reliability (85%), speed (86%) and the cost of data (80%) are all seen as significant barriers to mobile shopping. When asked, customers said networks and regulators should concentrate on the cost of data, followed by improving coverage in rural areas.

The top mobile shopping ‘not-spots’, where mobile spending was significantly below the national average, were all in Scotland: the Outer Hebrides, Lerwick and Kirkwall. The top place for mobile shopping was Birmingham, where m-spending was 75% above the national average.

Angus McCarey, UK Retail Director for eBay UK, said “Mobile shopping represents a massive opportunity not just for retailers, but for the economy as a whole. But our research shows that consumers and retailers are missing out as the cost and reliability of mobile broadband prevents shoppers from spending. High quality and reliable mobile broadband coverage throughout the UK has to be our ambition, giving consumers choice over when and how they shop, encouraging spending, thereby benefitting online and high street retail, and giving a much needed boost to the fragile economic recovery.”

eBay says it expects global mobile sales to exceed $4 billion this year; more than double the 2010 figure.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement