News Articles

Wednesday, October 5, 2011

Google provides free access to mobile consumer research

Google has launched a new interactive resource for companies and individuals that need information about mobile consumers. Called Our Mobile Planet, it can provide insights into how customers are using their mobile devices and how businesses are engaging those consumers via mobile.

The data was collected earlier this year by Ipsos GmbH in collaboration with the Mobile Marketing Association. Smartphone users in 30 different countries were contacted, along with businesses in the USA, the UK, France, Germany and Japan.

Nicole Leverich, Group Product Marketing Manager for Mobile Ads at Google, said “This is one of the most extensive, far reaching standardized surveys on smartphone user behavior ever conducted and the first time that such extensive results have been made available for free. We commissioned this survey and have made the data freely available because we believe the shift to mobile is so fundamental that we need to do everything we can to help businesses adapt immediately. Data, standardized and readily available for business’ decision-making, is what Google excels at and where we think we can help.”

[Google Mobile Ads blog]

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