The O2 More personalised media platform run by O2 Media now has more than 10 million customers, which accounts for almost half of O2’s total customer base. Customers who choose to opt in are sent one promotional message every day based on their personal preferences and location. The service was launched in November 2009.
Claire Valoti, managing director at O2 Media, said “We saw from the recent IAB Mobile Adspend Study that the industry is growing at incredibly fast rate and our sector in particular grew a huge 241% last year. We know the appetite is there from agencies and clients for engaging with consumers directly on their mobile devices. We have been working hard to grow our audience, ensure that our data is the best in the industry and develop and evolve our redemption and measurement. O2 More has evolved from a straight messaging service to a rich media service that now includes location-based work and often is delivered in tandem with other O2 services such as O2 Wifi and Priority Moments from O2. It makes our identity and proposition almost unique in the market today.”